Product Marketing Lead

Brex Brex · Fintech · New York, NY +1 · Marketing

Product Marketing Lead at Brex, an intelligent finance platform. This role focuses on driving end-to-end storytelling, product launches, and go-to-market strategies for Brex products. The lead will define narratives, shape positioning, create campaigns, and develop assets to convert pipeline and grow adoption. The role requires deep customer understanding, full-funnel marketing campaign development, and collaboration with various teams. Proficiency with AI tools for productivity is mentioned.

What you'd actually do

  1. Build narrative, product positioning, and GTM strategy for Brex products and customer segments
  2. Deeply understand your customers through research, sales call listening, and direct conversations to inform strategy and creative
  3. Develop full-funnel marketing campaigns, product launches, and sales plays to optimize every stage of the journey, from acquisition to adoption to retention
  4. Concept and create sales and marketing assets (pitch decks, web pages, case studies, videos, and more) that demonstrate why Brex is the best solution
  5. Work with Sales Enablement to create training and resources that help reps win deals

Skills

Required

  • 10+ years in product marketing (ideally at a B2B SaaS or fintech company)
  • 3+ years leading teams and/or cross-functional strategic initiatives involving executive-level stakeholders
  • Proven track record of translating features and products into compelling, customer-centric positioning, narratives, and campaigns
  • Natural ability to find the unique story that cuts through the noise and bring it to life across formats and channels
  • Strong creative judgment with the ability to give clear, constructive feedback that elevates work
  • Customer-obsessed with deep empathy for the people you're marketing to
  • Expertise in market segmentation, personas, and customer journey mapping
  • Strategic thinker who executes tactically and works cross-functionally—a maker at heart

Nice to have

  • Proficiency with AI tools for productivity and content creation

What the JD emphasized

  • Proven track record of translating features and products into compelling, customer-centric positioning, narratives, and campaigns
  • Natural ability to find the unique story that cuts through the noise and bring it to life across formats and channels
  • Customer-obsessed with deep empathy for the people you're marketing to
  • Expertise in market segmentation, personas, and customer journey mapping
  • Strategic thinker who executes tactically and works cross-functionally—a maker at heart