Product Marketing Lead, Claude Platform - Cloud

Anthropic Anthropic · AI Frontier · San Francisco, CA · Marketing & Brand

Product Marketing Lead for Anthropic's Claude Platform API, focusing on go-to-market strategy for Cloud, Enterprise, and Ecosystem pillars. This role involves leading a team, partnering with Product, enabling Sales, and working with cloud/ecosystem partners to drive adoption and market momentum for enterprise AI solutions.

What you'd actually do

  1. Lead and develop a team of product marketers covering Cloud, Enterprise, and Ecosystem for the Claude Platform (API)
  2. Develop and maintain a unified portfolio narrative that articulates how our products work together to serve enterprise needs
  3. Drive product launches that generate market momentum, from flagship releases to incremental feature updates across your key pillars
  4. Support sales enablement initiatives that equip our teams to win: battlecards, pitch materials, customer stories, and objection handling
  5. Own content and launch strategy for partner conferences like AWS re:Invent, Google Cloud Next, and Microsoft Ignite — including keynotes, sessions, and launch moments

Skills

Required

  • product marketing experience focused on developer platforms, APIs, or technical products
  • proven track record of developing and executing go-to-market strategies for API products or developer tools, including successful product launches
  • experience partnering with cloud providers (AWS, Google Cloud, Microsoft Azure) on joint product launches and driving launches across multiple platforms
  • experience leading product marketing for a portfolio of related products, including leading a small team or a cross-functional pod
  • strong technical background with ability to understand and communicate complex AI features to both technical and non-technical audiences
  • Excel at cross-functional collaboration, particularly in aligning product, sales, and marketing strategies
  • strong storytelling skills with demonstrated ability to create diverse marketing content including blogs, presentations, sales collateral, website copy, and customer case studies
  • exceptional writing skills with demonstrated ability to adapt tone, style, and complexity for diverse audiences (executives, technical users, end customers) and formats (long-form content, product briefs, email campaigns, social media)

Nice to have

  • Experience in high-growth companies scaling enterprise go-to-market
  • A track record of building product marketing functions or teams
  • Experience in highly competitive markets requiring sharp differentiation
  • Background marketing AI/ML products or developer tools to enterprise buyers
  • Experience working closely with sales teams on strategic, technical deals

What the JD emphasized

  • proven track record of developing and executing go-to-market strategies for API products or developer tools, including successful product launches
  • experience partnering with cloud providers (AWS, Google Cloud, Microsoft Azure) on joint product launches and driving launches across multiple platforms
  • Background marketing AI/ML products or developer tools to enterprise buyers