Product Marketing Lead - Release Marketing & Operations

Salesforce Salesforce · Enterprise · Atlanta, Indiana - Indianapolis, GA

Product Marketing Lead responsible for Release Marketing, focusing on building and managing AI agents to improve team efficiency, governing AI outputs, and managing the end-to-end release marketing program. This role involves program management and AI agent development within a marketing context.

What you'd actually do

  1. Build and manage AI agents for Release Marketing, empowering team members to effectively leverage AI tools, develop new capabilities, and operate with greater efficiency and scale.
  2. Own the editing, governance, and QA of AI-generated outputs across Release Marketing, ensuring all deliverables are high-quality, on-brand, and produced with AI best practices in mind.
  3. Serve as Program Manager for the end-to-end Release Marketing program, overseeing all initiatives to ensure on-time, on-scope delivery that aligns with organizational priorities.
  4. Own and maintain the Release Planning Single Source of Truth (SSOT) — the central tracking document used by PMMs, IMMs, Legal, and cross-functional partners to manage feature submissions, naming approvals, and GA dates across the release cycle.
  5. Onboard new Cloud and Industry participants into the release cycle (e.g., IT Service, Contact Center, Agentforce), ensuring a seamless ramp and strong ongoing collaboration.

Skills

Required

  • 5+ years of experience in program or project management in a fast-paced marketing or product environment
  • Hands-on experience building, deploying, or managing AI agents and automation tools
  • Strong understanding of AI-generated content governance and quality assurance processes
  • Exceptional organizational skills with experience owning shared planning documents, trackers, or SSOTs across large stakeholder groups
  • Ability to build strong cross-functional relationships and serve as a credible, trusted liaison across PMM, IMM, Legal, and other teams

Nice to have

  • Familiarity with Salesforce's product portfolio and release cadence is a strong plus
  • Excellent written and verbal communication skills with a high attention to detail
  • A collaborative spirit and comfort operating in ambiguity, with the ability to manage competing priorities across multiple workstreams

What the JD emphasized

  • Hands-on experience building, deploying, or managing AI agents and automation tools
  • Strong understanding of AI-generated content governance and quality assurance processes

Other signals

  • AI agent development
  • AI output governance
  • program management for AI initiatives