Product Marketing Manager

John Deere John Deere · Industrial · Tampere, Finland · Marketing and Sales (CA)

Product Marketing Manager for John Deere Forestry in Finland, focusing on wheeled harvesting products. The role involves translating customer understanding and market insight into value propositions and go-to-market plans to support product launches and business growth, collaborating with various internal teams and external stakeholders.

What you'd actually do

  1. Build customer and market understanding to help shape products, solutions, and marketing priorities.
  2. Partner across product lines, regions, dealers, and customers to align priorities and support go-to-market direction.
  3. Contribute customer and market insight to the development of value propositions, positioning, and messaging that highlight customer value.
  4. Partner with product and marketing teams to support go-to-market planning and successful product launches.
  5. Use customer, dealer, and market insight to strengthen positioning, launch readiness, and commercial success.

Skills

Required

  • Strong communication and collaboration skills across product, marketing, sales, and regional teams.
  • Experience in product marketing, commercialization, go-to-market planning, product launches, product management, or a related field.
  • Ability to understand customer needs, turn insight into opportunities, and support strong market adoption.
  • Strong business acumen and the ability to manage multiple priorities in a dynamic environment.

Nice to have

  • Knowledge of the forestry industry, wheeled harvesting products, or related customer applications is an advantage.
  • Experience in the forestry industry or close work with forestry customers and markets.
  • Ability to use data, insight, and market understanding to identify growth opportunities and support decisions.
  • Experience launching new products, services, or technology and driving market adoption.
  • Practical understanding of wheeled harvesters and forwarders is an advantage.