Interested in working for Amazon credit cards? We are looking for a Product Marketing Manager to lead Content Optimization (i.e. A/B testing) on a proprietary machine learning advertising platform. You will own a roadmap, build tests and scale learnings for our credit products. The successful candidate thrives in fast paced environments, loves to test and learn, and is motivated by driving results.
In this role, you will be responsible for building an annual plan, and championing marketing experiments to improve advertising content. You will focus on all aspects of the acquisition funnel – banners, marketing pages, and application form – to continually improve customer conversion. You will lead testing projects from end to end, partnering with a team of high caliber marketers, data scientists, designers, and product managers across Amazon. The role requires creativity, as you will build, refine and execute customer focused messaging and advertising. In parallel, you will pay special attention to regulatory and compliance requirements. You will dive into the results data from your experiments and share performance and learnings - course correcting and scaling to deliver results. You will share results on an ongoing basis with leaders within Amazon and with our bank partners.
The ideal candidate will have a passion for experimentation and content optimization (benefit messages, design, copy, creative elements, etc.), can execute flawlessly and focus on the details. To be successful, you’ll need to be a strong communicator, enjoy developing hypotheses for new messaging and images to test, and be able to work backwards to earn trust with key stakeholders across multiple teams. If you are organized, analytical, and data driven, with an interest in independently driving results, this is a great role for you.
Key job responsibilities
- Develop annual testing plan, sharing experiment and execution roadmap.
- Lead initiatives end to end, working with cross functional teams – legal, finance, product, design, data science, and bank partners – to optimize, execute and deliver campaigns.
- Create on-brand, best in class content, tailored to appropriate customers and effectively build acquisition campaigns for our credit products.
- Partner with internal design team to innovate on acquisition marketing campaigns.
- Analyze the performance of campaigns, and share results with senior leaders and stakeholders.
- Coordinate initiatives with key financials partners, working backwards to ensure a streamlined execution and approval process to launch initiatives.
Basic Qualifications
- 2+ years of professional non-internship marketing experience
- Bachelor's degree in marketing, communications, or equivalent
- Experience with A/B or multivariate testing
- Experience using data and metrics to measure impact and determine improvements
- Experience with onsite marketing, lifecycle marketing and digital advertising
- Experience working proactively and independently, meeting deadlines, and delivering on projects and tasks
- Demonstrated ability to work independently and autonomously
Preferred Qualifications
- Experience working with financial services partners
- Experience leading cross-functional teams to establish strong partnerships with demonstrable results
- Knowledge of HTML, XML, and Excel
- Experience that includes strong analytical skills, attention to detail, and effective communication abilities
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 80,200.00 - 113,700.00 USD annually