Product Marketing Manager

Supabase Supabase · Data AI · Remote · Growth

Supabase is seeking an AI-fluent Product Marketing Manager to drive enterprise go-to-market strategy, sales enablement, and competitive intelligence. The role involves using LLMs and custom code utilities to scale marketing efforts, translating product-led growth into enterprise revenue. Responsibilities include owning enterprise positioning, building competitive intelligence programs, creating sales enablement assets, developing GTM playbooks, writing code utilities for market analysis, and using AI tools for research and automation. The ideal candidate has 5+ years of experience in Product Marketing, advanced LLM usage, and experience writing code utilities for marketing tasks.

What you'd actually do

  1. Own enterprise positioning and messaging; develop the narrative for how Supabase wins against incumbent databases, BaaS platforms, and cloud-native alternatives in enterprise evaluations
  2. Build and maintain competitive intelligence programs; battle cards, win/loss analysis, feature comparisons, and objection-handling guides that arm the sales team with what they need to close
  3. Create sales enablement assets; pitch decks, one-pagers, ROI frameworks, technical briefs, security/compliance collateral, and deal-specific content that accelerates enterprise sales cycles
  4. Develop enterprise GTM playbooks that account for multi stakeholder buying processes, procurement cycles, and the developer to executive influence chain
  5. Write code utilities to track competitive landscape changes, analyze win/loss data, automate deal intelligence, and monitor enterprise market trends

Skills

Required

  • 5+ years of experience in Product Marketing with a focus on enterprise or B2B SaaS
  • Proven track record in sales enablement, competitive intelligence, or enterprise GTM at a high growth startup or developer tools company
  • Hands on experience building competitive programs, sales collateral, and enterprise positioning from the ground up
  • Advanced LLM usage: You use Claude, ChatGPT, or similar tools for tasks beyond content writing; competitive analysis, deal intelligence, research automation, workflow optimization
  • Code utility creation: You write Python, JavaScript, or similar scripts for competitive monitoring, data analysis, win/loss tracking, or enablement automation
  • Research automation: You use AI tools to conduct comprehensive market research, analyze competitor strategies, and synthesize enterprise buyer signals
  • Workflow optimization: You've built AI-enhanced processes that scale marketing operations
  • Strong writer who can translate complex technical capabilities into business value for both developers and enterprise buyers
  • Technical enough to understand database architectures, developer workflows, and infrastructure trade-offs; not just at surface level
  • Experience with enterprise sales cycles, multi-stakeholder buying processes, and the developer to CTO influence chain
  • Proven ability to build strong working relationships with Sales, Solutions Engineering, and Product teams
  • Organized and detail oriented with experience making complex processes repeatable

Nice to have

  • Experience with developer infrastructure, open source, databases, or PLG-to-enterprise motion
  • 100% comfortable in a remote environment: self-directed and highly communicative

What the JD emphasized

  • AI-fluent
  • AI Fluency Requirements (Essential)
  • Advanced LLM usage
  • Code utility creation
  • Research automation
  • Workflow optimization
  • A current or former developer who codes for work, fun, and/or enjoyment.