Product Marketing Manager

Ripple Ripple · Fintech · Chicago, IL +1 · Marketing

Product Marketing Manager for enterprise fintech solutions, focusing on translating complex financial software capabilities into compelling positioning, campaigns, and sales enablement. Requires deep financial services domain expertise and experience in B2B software marketing.

What you'd actually do

  1. Develop messaging and positioning for new product launches and integrated campaigns, in partnership with product, marketing and sales.
  2. Serve as the financial services subject matter expert across marketing, validating campaign messaging, event content and sales enablement materials for domain accuracy.
  3. Partner with the content team to ensure accurate, practitioner-level representation of financial workflows and customer pain points across all audience-facing assets.
  4. Maintain current, on-brand solution content on the company website in partnership with the web team.
  5. Build competitive positioning that highlights meaningful differentiation for buyers who know the space.

Skills

Required

  • 3–5 years of experience in product marketing, marketing communications or go-to-market roles in B2B software, fintech or financial services.
  • Direct experience working in or alongside financial services operations.
  • Familiarity with enterprise financial software
  • Demonstrated ability to create messaging, positioning documents, case studies, solution briefs and web copy for technical B2B audiences.
  • Strong written communication skills
  • Experience collaborating cross-functionally with product, sales and other business teams in a fast-paced environment.

What the JD emphasized

  • genuine financial services domain expertise
  • This is not a generalist role
  • speak credibly about the challenges finance and treasury professionals face
  • Direct experience working in or alongside financial services operations
  • understand how finance and accounting teams work
  • what slows them down
  • what good technology looks like from a practitioner’s perspective