Product Marketing Manager, Customer & Partner Marketing

Augury Augury · Vertical AI · United States · Marketing

Product Marketing Manager focused on customer and partner marketing for an Industrial AI company. The role involves building customer advocacy programs, designing adoption and expansion campaigns, managing joint marketing with partners, and supporting events. The goal is to drive revenue through customer and partner engagement.

What you'd actually do

  1. Build a program spanning case studies, testimonials, video stories, and references.
  2. Design campaigns that drive onboarding, adoption, and expansion.
  3. Own joint marketing with technology and channel partners, from co-branded campaigns to joint content and events.
  4. Support customer and partner presence at industry events and user conferences.
  5. Partner with Customer Success, Sales, Partnerships, and Marketing to align programs to revenue goals.

Skills

Required

  • customer marketing
  • partner marketing
  • product marketing
  • building advocacy programs
  • building reference programs
  • running co-marketing programs
  • project management
  • writing
  • storytelling
  • connecting program activity to pipeline and revenue

Nice to have

  • Customer advisory boards
  • user communities
  • event programming
  • G2
  • Gartner Peer Insights
  • TrustRadius
  • marketing alongside large technology alliances
  • OEM partnerships

What the JD emphasized

  • 4 to 7+ years in customer marketing, partner marketing, or product marketing
  • Proven experience building advocacy or reference programs and turning customer outcomes into compelling stories
  • Experience running co-marketing programs with technology or channel partners
  • Industrial tech, AI, manufacturing, or B2B SaaS experience a plus