Product Marketing Manager

Pushpay Pushpay · Seattle · Colorado Springs, United States · Remote · Marketing

Product Marketing Manager role focused on developing and executing Go-To-Market (GTM) plans for AI-powered products, ensuring clear communication of product positioning, messaging, and storytelling to customers and prospects. The role involves competitive research, sales enablement, and leveraging AI tools to enhance efficiency in research, content creation, and execution.

What you'd actually do

  1. Collaborate with other Product Marketing Managers, and the rest of the Marketing Team to leverage differentiated positioning and messaging to convey a powerful story and consistently communicates the value of our products across multiple marketing channels.
  2. Support the end-to-end GTM strategy, planning, project management and execution of new product and feature launches to ensure the product value is clearly and consistently communicated through customer facing channels, enablement assets, product demos and more.
  3. Collaborate with campaign managers and the internal creative and production team to support high-impact marketing campaigns, including demand generation activities, in-product communication, social media, email marketing, and content marketing.
  4. Develop compelling enablement assets in collaboration with internal stakeholders to enable sales, customer success, and marketing partners to convey product value to prospects and deliver continuous value to existing customers.
  5. Lead ongoing competitive research and analysis to inform marketing positioning and strategy, develop and maintain competitive battle cards increase overall competitive enablement across sales, customer success, product management and marketing.

Skills

Required

  • 3+ years of experience in product marketing and other marketing functions, preferably in growing and dynamic B2B SaaS companies.
  • BA/BS Degree in Marketing, business, or equivalent.
  • Highly creative with experience in leveraging templates, creative software, AI and other tools to product high quality customer facing assets at scale.
  • Experience with conducting ongoing competitive research and analysis with the ability to synthesize the research into tangible findings and insights for multiple stakeholders.
  • Customer-centric approach with a passion for gaining customer, market and competitive insights and translating them into actionable strategies to support sales and customer success outcomes.
  • Experience working collaboratively, and cross-functionally with leadership, product teams, sales and support teams

Nice to have

  • Experience with Klue, or similar competitive enablement software tools

What the JD emphasized

  • leveraging AI to accelerate research, content development, and execution