Product Marketing Manager (growth)

Glean Glean · Enterprise · Marketing

Product Marketing Manager for an AI-powered knowledge management platform, focusing on growth initiatives, user behavior analysis, and experiment design to drive product adoption and retention. This role works closely with data science, product, design, and engineering teams.

What you'd actually do

  1. Use low-code/no-code analytics platforms (e.g., Sigma Computing, Tableau, Looker) to process product usage, customer feedback, and behavioral data, quickly extracting adoption trends and activation opportunities
  2. Analyze large, multi-source data sets to diagnose onboarding bottlenecks, missed opportunities, and patterns in new user feature engagement
  3. Plan, run, and evaluate experiments across in-product, email, community, social, web, and event channels, prioritizing tests based on quantifiable ROI.
  4. Partner closely with the Growth Product Pod (Product, Design, Engineering, and Data Science) to run experiments (iterating on messaging, timing, and audience segmentation to optimize conversion) as well as shape the team’s big bets
  5. Communicate complex analytical findings and growth insights as clear, actionable recommendations to cross-functional partners, driving consensus and coordinated action on growth initiatives.

Skills

Required

  • 3+ years experience as growth PMM or business/data analyst
  • Proficiency with low-code/no-code data analysis tools
  • Experience using data analysis tools to drive behavioral insights and business action
  • Ability to design, implement, and measure growth marketing experiments based on data-driven hypotheses
  • Cross-functional collaboration experience working with product, engineering, and other marketing teams

Nice to have

  • B2B SaaS experience
  • Experience owning user onboarding and activation flows

What the JD emphasized

  • strong analytical experience
  • working alongside our Growth Data Scientist
  • identify user behavior insights
  • leading experiments
  • translating data into actionable growth strategies
  • hands-on business analyst
  • strategic marketer
  • leveraging accessible analytics platforms
  • testing hypotheses
  • rapidly iterating
  • improve key metrics
  • close collaboration
  • turn insights into compelling end-user experiences
  • accelerate adoption and retention
  • shape strategy
  • executing hands-on growth initiatives
  • build a new marketing engine
  • process product usage, customer feedback, and behavioral data
  • extracting adoption trends
  • activation opportunities
  • Analyze large, multi-source data sets
  • diagnose onboarding bottlenecks
  • missed opportunities
  • patterns in new user feature engagement
  • Plan, run, and evaluate experiments
  • prioritizing tests
  • quantifiable ROI
  • run experiments
  • optimize conversion
  • shape the team’s big bets
  • Communicate complex analytical findings
  • growth insights
  • clear, actionable recommendations
  • cross-functional partners
  • driving consensus
  • coordinated action
  • growth initiatives
  • 3+ years experience as growth PMM or business/data analyst
  • owned user onboarding and activation flows
  • Demonstrated proficiency with low-code/no-code data analysis tools
  • experience using these to drive behavioral insights and business action
  • Proven ability to design, implement, and measure growth marketing experiments
  • data-driven hypotheses
  • Cross-functional collaboration experience
  • deliver cohesive user experiences
  • intersection of data, product, and marketing
  • extracting actionable insights
  • user and product data
  • shape growth initiatives
  • drive user activation
  • ensure every new user realizes the full value of Glean