Product Marketing Manager, Gtm

Augury Augury · Vertical AI · United States · Marketing

Product Marketing Manager for an Industrial AI company focused on manufacturing efficiency. The role involves competitive intelligence, market analysis, win/loss analysis, and creating product assets to support sales and product strategy. Requires strong analytical and storytelling skills, with experience in B2B SaaS and industrial tech being a plus.

What you'd actually do

  1. Build and maintain a robust competitive intelligence program, including competitor profiles, comparisons, product capabilities, pricing insights, and SWOTs.
  2. Analyze market trends, emerging technologies, and industrial/manufacturing shifts that impact customer priorities.
  3. Run a structured win/loss analysis program to uncover patterns behind why we win, lose, or stall.
  4. Create and manage adoption campaigns for product features to drive usage post-launch
  5. Partner closely with Product, Sales, Revenue Enablement, Customer Success, and Leadership to ensure intelligence flows both ways.

Skills

Required

  • 4–7+ years in product marketing, competitive intelligence, market research, strategy, or similar roles.
  • Strong organizational and analytical skills with the ability to synthesize complex information into crisp narratives.
  • Experience conducting qualitative and quantitative market research.
  • Strong storyteller who can translate analysis into compelling recommendations.
  • Experience supporting Sales teams and creating competitive collateral.
  • Highly collaborative, curious, and comfortable working with executives.

Nice to have

  • Experience managing a competitive intelligence motion and/or win/loss program.
  • Ability to facilitate workshops and competitive training sessions.
  • Experience in industrial tech, AI, manufacturing, or B2B SaaS a plus.

What the JD emphasized

  • competitive intelligence program
  • market trends
  • win/loss analysis program
  • competitive deals
  • market and competitive data
  • market views
  • CI engine
  • competitive segments
  • competitive collateral
  • competitive training sessions