About the Role
We’re looking for a strategic and customer-obsessed Product Marketing Manager I to support driver experience and earnings. In this role, you’ll lead go-to-market strategy and lifecycle engagement for products that help drivers better understand, grow, and maximize their earnings on Uber.
You will support key initiatives across earning models, metrics, and tipping—bringing new product experiences to market while helping earners build confidence, transparency, and trust in how they earn. This role will shape how drivers discover and adopt tools that improve their experience and long-term success on the platform.
This is a highly cross-functional global role at the intersection of Product, Operations, CRM, Research, Regional Teams, Data Science, and Customer Support. You’ll translate complex product systems and incentive mechanics into clear, motivating value propositions and scalable engagement strategies that drive adoption, retention, and satisfaction.
What You’ll Do
- Cross-functional Leadership. Lead alignment across Product, Operations, CRM, Regional teams, Data Science, and Support to improve how drivers discover, understand, and engage with earnings features.
- Messaging & Positioning. Develop compelling messaging frameworks and customer narratives for earning models, metrics, and tipping products. Simplify complex earning systems, feature functionality, and behavioral incentives into clear, actionable value propositions that resonate with drivers across different lifecycle stages and market contexts.
- Go-to-Market Excellence. Lead end-to-end go-to-market strategy for new product launches, feature rollouts, and evergreen engagement initiatives. Build scalable education and adoption programs that increase awareness, product understanding, feature usage, and long-term engagement.
- Driver Engagement & Lifecycle Strategy. Partner closely with CRM and lifecycle marketing teams to create targeted engagement strategies that help drivers understand earning opportunities, improve performance visibility, and maximize product value over time. Identify moments where communication can reduce confusion, increase trust, and drive habit formation.
- Global Leadership. Partner with regional operations and commercial teams to tailor messaging, campaigns, and education strategies for local market needs while maintaining global consistency. Build strong feedback loops to identify adoption barriers, market nuances, and opportunities to improve the earner experience.
- Research & Insights. Collaborate with Research and Data Science teams to define the learning agenda. Use qualitative and quantitative insights—including adoption metrics, engagement trends, tipping behavior, subscription retention, and driver sentiment—to refine positioning, improve user experience, and influence product strategy.
Basic Qualifications
- 4+ years of marketing experience delivering highly successful engagement and acquisition strategies with 2+ years specifically in product marketing.
- Bachelor’s Degree
Preferred Qualifications
- Experience working in B2C product marketing, growth, subscriptions or fintech
- Can articulate the essence of complex products and the value they create. Can develop a strong messaging hierarchy and effective content strategy plan.
- The willingness and know-how to deeply understand the market, customers and competition.
- Excellent written and verbal communication skills. Comfortable presenting and sharing work with executive leadership.
- Strong leadership presence and interpersonal skills with the ability to influence and motivate people at all levels across a broad variety of job functions.
- Strong analytical skills - uses data to create insightful stories, inform strategies and guide decision making.
- Ability to work collaboratively with a large number of teams across multiple countries, time-zones, backgrounds and functions to push projects to completion.
- A hard-working, detailed, organized, and motivated self-starter, who enjoys challenges and is not deterred by complicated/complex situations.
For New York, NY-based roles: The base salary range for this role is USD$140,000 per year - USD$155,500 per year.
For San Francisco, CA-based roles: The base salary range for this role is USD$140,000 per year - USD$155,500 per year.
For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link https://jobs.uber.com/en/benefits.
Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuels progress. What moves us, moves the world - let's move it forward, together.
Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.
Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.