Product Marketing Manager, Industry

Rubrik Rubrik · Enterprise · Palo Alto, CA · Marketing

Product Marketing Manager for Rubrik's Industry solutions, focusing on go-to-market strategy, messaging, content creation, and sales enablement for enterprise AI and data protection products. The role requires deep understanding of industry-specific challenges and collaboration with cross-functional teams.

What you'd actually do

  1. Develop impactful product messaging and positioning that communicates Rubrik's value proposition effectively to Industry IT and Security Leaders.
  2. Work with the product, sales, and broader marketing teams to create and execute successful GTM plans for new launches and product updates for Rubrik’s industry solutions.
  3. Produce a variety of content, including sales enablement tools, product collateral, customer case studies, webinars, blogs, and whitepapers.
  4. Stay up-to-date on market trends, competitive landscape, and customer pain points specific to industries to inform messaging, product roadmap, and go-to-market initiatives.
  5. Develop training materials, battlecards, and product demonstrations to empower sales teams with the knowledge and tools they need to effectively sell Rubrik's industry solutions.

Skills

Required

  • product marketing
  • cybersecurity
  • cloud
  • SaaS
  • industry product marketing
  • public sector
  • healthcare
  • financial services
  • messaging
  • sales enablement
  • content creation
  • market research
  • customer engagement
  • cross-functional collaboration
  • analytical mindset

Nice to have

  • data protection
  • enterprise AI

What the JD emphasized

  • 7+ years of experience in product marketing, preferably in cybersecurity, cloud, or SaaS environments with a focus on industry product marketing, particularly in the public sector, healthcare, or financial services markets
  • Strong understanding of industry-specific challenges, market dynamics, and customer challenges.
  • Proven track record in developing compelling product messaging and sales enablement content.