Product Marketing Manager, Threads

Meta Meta · Big Tech · New York, NY

Product Marketing Manager for Meta's Threads app, responsible for defining investment strategy, executing go-to-market plans, and shaping marketing and product direction based on audience insights. Requires 5 years of experience in business strategy, product marketing, or marketing, with a focus on launching new products and optimizing marketing funnels.

What you'd actually do

  1. Partner with product management and engineering to define and shape a multi-year investment strategy and roadmap.
  2. Envision and execute go-to-market plans for Threads, collaborating across engineering, product management, partnerships, operations, partner marketing and communications to test, announce, launch, & scale products.
  3. Surface & synthesize qualitative & quantitative insights that shape marketing and product direction.
  4. Shape Threads’ approach to text creation through audience segmentations, market analyses, and first-person research.
  5. Understand and evangelize for the needs of creators, actively identifying gaps and opportunities to better serve the audience.

Skills

Required

  • Business strategy
  • Product marketing
  • Marketing
  • Launching and driving adoption for new products and services
  • Owning and achieving KPIs
  • Marketing funnel optimization
  • Developing marketing strategies using both quantitative and qualitative insights

What the JD emphasized

  • Requires 5 years of experience in the job offered or a related occupation
  • Requires 5 years of experience in the following: Business strategy, product marketing, or marketing
  • Launching and driving adoption for new products and services, owning and achieving KPIs