At Apple, we combine product management/development and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales and support for maximum impact across the organization.
As a member of our Product Marketing group, you’ll represent the customer throughout a product’s journey from concept through development and launch. You’ll develop and apply insights to help infuse innovative features into our product-development process. Together with our team, you’ll work to craft groundbreaking ideas into tangible products that excite the world.
Description
You will play a critical role in driving Apple Watch and AirPods adoption, go-to-market success, and alignment across functional partners. You will be responsible to deliver successful product launches, sustain momentum, effectively position our products and drive business growth.
As the Geo expert, you will leverage your product and market insights to capture local requirements and communicate them to Worldwide Product Marketing and other stakeholders to inform their decisions. To be successful, you should demonstrate a strong passion for Apple products, a proven experience in marketing innovative technologies, and the analytical skills to distill business and customer insights into actionable recommendations.
Responsibilities
Launch Execution: Drive launch activities for Apple's Wearables portfolio in Greater China and ensure execution excellence in collaboration with Worldwide Product Marketing and Geo cross-functional teams. Product Evangelism: Provide product leadership from introduction through end-of-life to marketing and sales organizations. Deliver product briefings on key product messages, positioning, and market insights to both internal and external stakeholders. Customer Advocacy: Develop a deep understanding of the customer journey, user personas, and behavior trends. Ensure these insights are reflected in messaging, campaigns, and product development priorities to better address customer needs. Strategic Planning: Lead the annual and quarterly marketing planning. Define and develop initiatives and plans that drive product strategy, consumer adoption and business growth. Support the broader strategy for developing the Health vertical in Greater China. Market and Competitive Intelligence: Analyze market trends, customer needs, and competitive dynamics to inform product positioning and go-to-market strategies. Provide actionable insights that help differentiate our products and identify opportunities for growth. Worldwide Collaboration: Act as a key liaison between Greater China and Worldwide teams. Clearly articulate local business needs, provide feedback on feature requirements, and advocate for the local customer experience
Minimum Qualifications
6+ years of experience in product marketing, product management, or related roles in Greater China. Familiarity across Apple hardware, software, and services, ideally with an interest or experience in wearables, health/fitness technology, audio/consumer electronics, or mobile computing. Technical fluency with the ability to translate complex technical features into clear, relevant consumer benefits. Excellent presentation, spoken, and written skills in both English and Mandarin. Ability to craft compelling product stories. Strong analytical skills with the ability to use data and market insights to guide actions and recommendations. Flexibility to travel (up to 25% of the time).
Preferred Qualifications
Curiosity, a passion for excellence, the ability to ask the right questions, and a resilient, problem-solving mindset. Flexible and willing to learn. Experience working collaboratively with international teams in a multi-national company. A resilient problem solver who gets things done, works effectively under pressure, flexible and willing to learn, confident but without ego Have deep project management skills, a teammate with strong influencing and collaboration skills and cross-functional leadership abilities MS/MA/MBA degrees.
Apple is an equal opportunity employer that is committed to inclusion and diversity, and thus we treat all applicants fairly and equally. Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.
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