The Product Marketing Manager will develop comprehensive marketing strategies including targeting, go-to-market planning, positioning, and marketing launch strategies. This role requires deep product knowledge to translate complex initiatives into compelling customer narratives and merchandising experiences.
The successful candidate will identify and evaluate opportunities to expand product offerings through strategic partnerships and inventory optimization. This includes developing curated shopping experiences across key categories (performance, kids, seasonal), analyzing product assortment opportunities, and creating strategies that drive customer acquisition and revenue growth. The role requires partnering with cross-functional teams to assess product fit, coordinate implementation, and launch new customer experiences.
The successful candidate will conduct competitive research to identify market opportunities, dive deep into customer needs through data analysis and insights, and aggregate inputs from multiple sources (customer data, industry trends, competitive intelligence) to launch data-driven strategies that drive revenue growth, customer acquisition, and product adoption. Strong cross-functional leadership is essential to influence partner teams across merchandising, buying, technology, operations, and analytics.
Basic Qualifications
- Bachelor's degree or equivalent
- Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives
- Experience that includes strong analytical skills, attention to detail, and effective communication abilities
- Experience working with and influencing senior level stakeholders
- Experience producing executive-level written materials and presenting to executive audiences
- 6+ years of marketing, merchandising, or related experience
- Experience conducting competitive research and market analysis to inform positioning and strategy
- Customer-obsessed approach with proven ability to dive deep into customer needs and behaviors
- Proven track record managing complex, cross-functional initiatives with measurable business impact
- Experience developing go-to-market strategies and launch plans
Preferred Qualifications
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
- Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WI, Madison - 142,800.00 - 193,200.00 USD annually