Product Marketing, Orchestration Products

Clay Clay · Vertical AI · New York, NY · Marketing

Product Marketing Manager to lead positioning and launches for Clay's Orchestration products, which enable customers to build and run end-to-end GTM workflows at scale. This role involves close collaboration with Product, Engineering, Sales, and Growth to bring flagship launches to market and shape customer understanding of building on Clay. The role also involves translating technical capabilities into GTM narratives and bringing product feedback to the EPD team. The candidate will also integrate AI tools to enhance work efficiency.

What you'd actually do

  1. Lead flagship product launches - Own positioning, messaging, and go-to-market execution for Clay's Orchestration products, partnering closely with Product to bring new capabilities to market
  2. Build the orchestration narrative - Translate individual product launches into a cohesive story about how Clay's orchestration capabilities power end-to-end GTM workflows
  3. Drive product adoption - Develop the campaigns, assets, and lifecycle programs that move customers from awareness to active usage of new capabilities
  4. Partner with product on readiness - Collaborate with Product and Engineering on launch readiness, pricing, and packaging decisions, bringing the GTM perspective into product development
  5. Translate technical capabilities to GTM audiences - Work fluently with Engineering, Product, and Design to deeply understand new capabilities, then translate them into clear value props for sales and customer-facing teams

Skills

Required

  • 8+ years of professional experience
  • 5+ years in product marketing at B2B SaaS companies
  • Track record of launching flagship products that drove meaningful GTM impact
  • Cross-functional experience with topics like product readiness, pricing, and packaging
  • Excellent positioning and messaging craft
  • Comfort partnering with technical counterparts in Engineering and Product
  • Experience owning a defined product area

Nice to have

  • Experience marketing workflow or data orchestration tools
  • prior people management experience, or a clear path to growing into a management role

What the JD emphasized

  • lead positioning and launches
  • own one of Clay's most important product launches of the year
  • significant room to grow as Clay's Product Marketing function scales
  • Lead flagship product launches
  • Own positioning, messaging, and go-to-market execution
  • Bring new capabilities to market
  • Build the orchestration narrative
  • Translate individual product launches into a cohesive story
  • Drive product adoption
  • Develop the campaigns, assets, and lifecycle programs
  • Partner with product on readiness
  • Collaborate with Product and Engineering on launch readiness, pricing, and packaging decisions
  • Translate technical capabilities to GTM audiences
  • deeply understand new capabilities
  • translate them into clear value props
  • Shape positioning across the orchestration product area
  • Develop mental models and frameworks
  • Bring product feedback back to EPD
  • Surface insights from launches, customer conversations, and adoption data to influence the product roadmap
  • Use AI tools to work smarter
  • Integrate AI tools (including Clay) to automate routine tasks and make your work more effective
  • 8+ years of professional experience, 5+ years in product marketing at B2B SaaS companies
  • Track record of launching flagship products that drove meaningful GTM impact
  • Experience marketing workflow or data orchestration tools
  • Cross-functional experience with topics like product readiness, pricing, and packaging
  • Excellent positioning and messaging craft
  • translate technical capabilities into clear, compelling narratives for GTM audiences
  • Comfort partnering with technical counterparts in Engineering and Product
  • translate their work for Sales and customer-facing teams
  • Experience owning a defined product area
  • speaking to its interconnectedness with the broader platform
  • prior people management experience
  • clear path to growing into a management role