Product Marketing Senior Consultant

Allstate Allstate · Insurance · Remote

Product Marketing Senior Consultant at Allstate responsible for shaping the positioning, go-to-market strategy, and growth of property insurance products. This role involves collaborating with product, sales, and various marketing teams, analyzing data, managing projects, and translating insights into actionable strategies. Requires 3-5 years of experience in marketing or product marketing.

What you'd actually do

  1. Contribute to developing clear, differentiated positioning and messaging for property products and ensure consistency across marketing touchpoints.
  2. Translate research and consumer insights into actionable product and marketing strategies.
  3. Assist with planning and executing new product launches across distribution channels.
  4. Collaborate on market research and competitive analysis to identify trends and whitespace, help uncover new customer segments, and partner with brand advertising teams on creative requests.
  5. Build strong relationships across marketing and business teams; share ideas and contribute on cross-functional projects.

Skills

Required

  • marketing
  • product marketing
  • Analytical Thinking
  • Integrated Marketing
  • Microsoft Excel

Nice to have

  • Power BI
  • Adobe