Program Manager, Digital Customer Success (remote, Can)

CrowdStrike CrowdStrike · Enterprise · ON, Canada, Canada · Remote

This role is for a Program Manager focused on Digital Customer Success at CrowdStrike, a cybersecurity company. The primary responsibility is to develop and execute digital adoption strategies, focusing on email marketing and content creation to enhance customer experience and product utilization. The role involves partnering with marketing, analyzing email performance, gathering requirements from various teams, and leveraging AI tools for content creation, personalization, and insights. While AI tools are used, the core craft is not AI/ML model building.

What you'd actually do

  1. Partner with Customer Success Marketing to define and drive the digital customer success communications roadmap
  2. Build and own a best-in-class Customer Success email marketing program and content that drives CrowdStrike product onboarding and adoption in a scalable way
  3. Create standardization and guidelines for Customer Success email design, voice, content, and format across all products and services
  4. Design, implement, and optimize Customer Success programs and product adoption email journeys to drive customer engagement and feature utilization
  5. Analyze email data and performance metrics to identify opportunities for improvement and upsell; demonstrate impact on product adoption

Skills

Required

  • 5+ years of experience with Customer Success, Digital CS Programs, Customer Marketing, or related role in a SaaS environment
  • Demonstrated experience building and optimizing email journeys using marketing automation platforms
  • Strong understanding of email metrics and analytics
  • Excellent writing skills with ability to create clear, concise technical content for diverse audiences
  • Detail-oriented with exceptional organizational skills
  • Ability to effectively use AI tools for content creation and optimization
  • Understanding of how to leverage AI for personalization and customer insights
  • Experience with prompt engineering to generate high-quality outputs
  • Knowledge of AI limitations and appropriate use cases in customer success
  • Customer-centric mindset with focus on improving user experience
  • Growth mindset and bias for action
  • Willingness to learn CrowdStrike products

Nice to have

  • familiarity with cybersecurity concepts

What the JD emphasized

  • Strong AI proficiency