Program & Marketing Manager, Executive Customer Programs

Verkada Verkada · Enterprise · Bayoffice · Strategy/Operations

This role is for a Program & Marketing Manager focused on Executive Customer Programs at Verkada, an AI-powered physical security platform company. The role involves managing and hosting executive briefings, driving integrated marketing campaigns, and creating promotional assets to generate demand and contribute to the sales pipeline. It requires a blend of B2B marketing and customer-facing experience, strong communication, and analytical skills.

What you'd actually do

  1. Plan and host strategic Executive Briefings that directly influence the sales pipeline and contribute to revenue growth.
  2. Serve as a visible internal and external ambassador for the Verkada EBC, championing the program's value across social media, industry networks, and stakeholder communities.
  3. Manage day-to-day facility operations and administrative logistics with precision, ensuring a flawless, white-glove visitor experience.
  4. Create and manage comprehensive promotional assets across digital, email, and social channels - including landing pages, ad copy, and slide decks - to drive awareness and attendance.
  5. Track campaign metrics and asset performance to identify trends, optimize engagement strategies, and improve conversion rates for future events.

Skills

Required

  • B2B marketing (integrated, campaign, or content functions)
  • customer-facing experience (events, EBC, or sales)
  • managing a high volume of creative output across multiple formats
  • writing and editing copy for email, landing pages, and social media
  • engaging effectively with C-level executives
  • multitasking
  • cross-functional collaboration
  • analytical skills
  • strategic thinking
  • programmatic execution
  • verbal and written communication skills
  • resilience to navigate ambiguity
  • BA/BS degree or equivalent practical work experience

Nice to have

  • social media
  • industry networks
  • stakeholder communities
  • digital channels
  • email channels
  • social channels
  • landing pages
  • ad copy
  • slide decks
  • content strategy
  • campaigns teams
  • corporate narratives
  • creative collaboration
  • Design
  • visual standards
  • performance analytics
  • engagement strategies
  • conversion rates

What the JD emphasized

  • integrated marketing
  • campaign
  • content
  • customer-facing experience
  • events
  • EBC
  • sales
  • asset creation
  • writing and editing copy
  • brand tone
  • executive presence
  • engage effectively with anyone, regardless of seniority
  • C-level executives
  • high-stakes execution
  • multitask
  • collaborate cross-functionally
  • fast-paced environment
  • demanding workloads
  • flawless results
  • strategic
  • analytical skills
  • programmatically
  • communication skills
  • growth mindset
  • resilience to navigate ambiguity
  • occasional evenings