WHAT YOU DO AT AMD CHANGES EVERYTHING
At AMD, our mission is to build great products that accelerate next-generation computing experiences—from AI and data centers, to PCs, gaming and embedded systems. Grounded in a culture of innovation and collaboration, we believe real progress comes from bold ideas, human ingenuity and a shared passion to create something extraordinary. When you join AMD, you’ll discover the real differentiator is our culture. We push the limits of innovation to solve the world’s most important challenges—striving for execution excellence, while being direct, humble, collaborative, and inclusive of diverse perspectives. Join us as we shape the future of AI and beyond. **Together, we advance your career. **
THE ROLE
This role leads all public relations activities for AMD in Japan across data center, client, graphics, and embedded products. The PR Manager drives local communications strategy and execution, including product launches, review programs, media engagement, and executive visibility, working closely with a PR agency, Japanese media, and influencers. Reporting to the APJ & Japan Communications Lead, the role shapes AMD’s reputation in Japan by ensuring messaging is culturally relevant, aligned with global priorities, and well coordinated with local sales, marketing, and global communications teams.
THE PERSON:
The ideal candidate is a proactive PR professional with strong knowledge of the Japanese media landscape and understanding in technology such as AI, data center, PC, and gaming. They are confident engaging directly with Japanese press and influencers, skilled at balancing global direction with local execution, and comfortable advising stakeholders on globally aligned and culturally appropriate messaging. Native level in Japanese and business level in English, they are highly organized, collaborative, detail oriented, and focused on delivering strong, measurable media coverage and relationships.
KEY RESPONSIBILITIES:
- Plan and execute PR programs in Japan to support product launches, New Product Review Programs (NPRP), and ongoing awareness across AMD’s portfolio
- Build and maintain strong relationships with Japanese media, as well as bloggers and content creators
- Act as a key point of contact for local media inquiries, briefings, and interview opportunities
- Manage end-to-end review programs, including product seeding, media briefings, and coverage tracking
- Localize global messaging and materials to ensure relevance, clarity, and cultural appropriateness for the Japan market
- Partner with APJ Communications, HQ Product PR, Corporate Communications, and local sales and marketing teams to align priorities and execution
- Develop local PR campaigns, media events, and executive engagements in Japan
- Manage external PR agency partners to deliver against agreed objectives and KPIs
- Monitor media coverage, industry trends, and competitor activity in Japan; provide insights and recommendations to internal stakeholders
- Support issues management and ensure all communications adhere to AMD policies and guidelines
- Track, measure, and report PR performance, including coverage quality, sentiment, and impact
- Collaborate with ecosystem partners (OEMs, ODMs, system integrators, ISVs) to amplify AMD messaging in the local market
PREFERRED EXPERIENCE:
- Proven experience in PR, communications, or media relations, ideally within technology or related industries
- Strong understanding of the Japanese media landscape and established media relationships preferred
- Experience working with global teams and adapting global messaging for local markets
- Experience managing PR agencies and external partners
- Ability to manage multiple projects in a fast-paced environment with strong attention to detail
- Native-level Japanese and business level in English (written and spoken)
LOCATION:
Tokyo, Japan
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AMD does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective laws throughout all stages of the recruitment and selection process.
AMD may use Artificial Intelligence to help screen, assess or select applicants for this position. AMD’s “Responsible AI Policy” is available here.
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This posting is for an existing vacancy.