As a Data & Marketing Systems Quant Analytics Manager** **on the Performance Marketing Operations and Transformation team , you will roll up your sleeves to design, implement, and optimize data-driven targeting strategies. You’ll be hands-on in campaign execution, collaborating with Marketing, Sales, Technology, and Product teams. Your work will establish best practices for data management, drive standardization, and promote a culture of analytics-driven marketing excellence through direct, practical involvement.
Job responsibilities
- Develop and implement data management strategies for marketing execution through hands-on analysis and solution building
- Leverage data from multiple systems of record to refine customer targeting and optimize performance metrics with direct data manipulation
- Drive adoption of best practices for standardization and reusability of marketing data outputs by building and maintaining reusable assets
- Manage execution, monitoring, and quality of data projects to ensure seamless audience targeting, including hands-on troubleshooting and validation
- Collaborate with product and technology teams to create requirements and plans for product development and omni-channel initiatives, actively participating in technical discussions and solutioning
- Establish and maintain strong working relationships with project leads, stakeholders, and subject matter experts through direct engagement and teamwork
- Work with business leadership to define and prioritize project objectives, plan deliverables, and oversee execution, including hands-on project tracking and reporting
- Promote a culture of data-driven decision making within the organization by sharing practical insights and results
- Ensure compliance with data governance and privacy standards through hands-on data management and documentation
- Provide thought leadership in data analytics and marketing technology, including hands-on evaluation and implementation of new tools
- Mentor junior analysts and contribute to team development through direct coaching and support
Required qualifications, capabilities and skills
- Bachelor’s degree in Data Science, Statistics, Information Systems, or related field
- 5+ proven hands-on experience in data analytics or customer segmentation
- Proficiency in SQL, Python, Segment, Excel, Tableau, Adobe, etc., with demonstrated ability to use these tools in daily work
- Ability to translate business requirements into technical specifications and communicate complex concepts to non-technical partners
- Strong knowledge of digital marketing principles, with practical application in campaign execution
- Team player with ability to build strong cross-business relationships through direct collaboration
- Strong communication skills with the ability to influence and manage stakeholders and senior management
Preferred qualifications, capabilities and skills
- Experience in marketing operations and/or MarTech industry platforms, with hands-on involvement in platform setup and management
- Proficient in project management and agile tools such as Microsoft Project, Excel, PowerPoint, JIRA, and Confluence, with practical experience in project tracking
- Experience with customer data platforms (CDP) and marketing automation tools (Salesforce, Segment, SAS, Adobe, Microsoft, etc.), including hands-on configuration and usage
- Experience working with marketing technology agencies, digital agencies, IT consultancies, and/or digital marketing agencies
- High energy, solutions-oriented individual able to manage multiple initiatives under tight deadlines, with a hands-on approach to problem solving
- Strong relationship development and negotiating skills; able to earn respect and trust among business partners and team members through direct engagement