Recruitment Marketing Program Manager

Box Box · Enterprise · Redwood City, CA · Recruiting

Box is seeking a Recruitment Marketing Program Manager to execute and improve talent attraction strategies. This role involves managing employer brand narratives, content, and campaigns across various channels, optimizing them based on performance data, and partnering with internal teams. The company emphasizes being an AI-first organization and encourages leveraging AI tools for decision-making.

What you'd actually do

  1. Support and evolve our global employer brand narrative, content calendar, and content library, helping produce candidate-facing content and assets that authentically reflect our culture to scale across teams and regions
  2. Optimize recruiting marketing content and campaigns across our careers site, LinkedIn, and job board partners to support a consistent candidate experience.
  3. Design and automate segmented nurture campaigns for warm talent pools including silver medalists, referrals, and event attendees tailored to candidate persona and market priorities.
  4. Track and analyze campaign performance across key metrics (application rate, click-to-apply, career site traffic, offer acceptance rates, social engagement) and continuously optimize based on data.
  5. Partner with recruiters and hiring leaders to support priority hiring needs through targeted campaigns, content, and candidate engagement programs.

Skills

Required

  • 3+ years of experience in recruitment marketing, employer branding, talent programs or a related marketing discipline
  • Experience supporting or managing multi-channel campaigns, content calendars, or candidate-facing content
  • Familiarity with CRM or marketing automation tools and interest in segmentation, nurture campaigns, and campaign reporting
  • Comfort using performance data to evaluate results and identify opportunities to improve
  • Strong project management skills, attention to detail, and ability to manage multiple priorities

Nice to have

  • Familiarity with ATS platforms (particularly Greenhouse) and experience connecting candidate engagement workflows to downstream recruiting operations
  • Experience planning and managing paid media campaigns (LinkedIn, Indeed, programmatic advertising) with an eye toward optimizing spend against pipeline outcomes
  • Background collaborating with a corporate Brand or Marketing team, including working within brand governance frameworks and co-developing shared assets
  • Exposure to multi-market or international talent campaigns, with an understanding of how messaging, channels, and compliance considerations vary by region

What the JD emphasized

  • AI-first company
  • leverage AI to help make faster, smarter decisions