Regional Marketing Manager

Airtable Airtable · Enterprise · Sydney, Australia · Marketing

Regional Marketing Manager for Airtable, an AI-powered no-code app platform, focusing on driving pipeline generation through field and demand programs in the ANZ region. The role involves planning and executing marketing programs, building regional strategy, collaborating cross-functionally, and measuring/optimizing performance. Requires 5+ years of B2B marketing experience, preferably in SaaS, with experience in regional/field marketing and a genuine enthusiasm for using AI in work.

What you'd actually do

  1. Plan and execute integrated marketing programs (digital campaigns, executive roundtables, field events, webinars, partner activations) working alongside the AMER Field Marketing team
  2. Develop and implement the ANZ regional marketing plan aligned to global priorities and regional revenue targets
  3. Track program performance, pipeline impact, and ROI
  4. Act as the primary ANZ marketing point of contact for regional stakeholders and partners
  5. Partner closely with Sales to align on account priorities and pipeline goals

Skills

Required

  • B2B marketing experience
  • SaaS or technology marketing experience
  • Regional or field marketing programs experience in ANZ
  • Demand generation
  • ABM
  • Pipeline marketing
  • Cross-functional collaboration
  • Project management
  • Communication skills
  • Based in Sydney
  • 40 hours / week commit

Nice to have

  • Experience with Airtable or similar no-code AI platforms
  • Understanding of PLG -> enterprise motions
  • Marketing to enterprise and mid-market audiences
  • Familiarity with the ANZ technology ecosystem
  • Experience working with CRM and marketing automation tools

What the JD emphasized

  • pipeline-first role
  • directly generate and accelerate enterprise pipeline
  • own a region end-to-end
  • direct line of sight to pipeline and revenue impact
  • 5+ years of B2B marketing experience
  • Experience owning regional or field marketing programs in ANZ
  • Genuine enthusiasm for building with and using AI in your work
  • Must be based in Sydney