Retail Campaign Program Sr. Marketing Manager

Bank of America Bank of America · Banking · Charlotte, NC

This role is responsible for delivering a portion of the overall marketing strategy through a portfolio of small to medium programs. It involves owning or supporting marketing operations, including performance, risks, controls, and content management. The position will lead end-to-end creative development for financial center campaigns, from strategy to fulfillment of various tactics, and will manage creative reviews with stakeholders including legal and compliance to ensure error-free creative and operationally sound delivery.

What you'd actually do

  1. leading end to end creative development for financial center campaigns from strategy/brief to fulfilling a host of tactics, including digital and printed customer facing marketing materials.
  2. own creative reviews, synthesizing internal stakeholder reviews from business partners/legal/compliance/brand to ensure error free creative and operationally sound delivery to one of the largest retail networks in the US.
  3. owning or supporting marketing operations including performance, risks and controls, production audits/exams/maintenance, and content management.
  4. owning day to day relationships with key business partners, solving moderate to complex business problems and independently driving strategic marketing improvements and solutions.
  5. delivery of a portion of the overall marketing strategy in the form of a portfolio of small to medium programs, capabilities or processes.

Skills

Required

  • retail marketing experience
  • budget management
  • financial acumen
  • vendor payments
  • PowerPoint
  • Excel

Nice to have

  • Adaptability
  • Collaboration
  • Problem Solving
  • Product Marketing and Branding
  • Project Management
  • Active Listening
  • Analytical Thinking
  • Digital Marketing
  • Oral Communications
  • User Experience Design
  • Business Acumen
  • Prioritization
  • Solution Delivery Process
  • Strategic Thinking
  • Written Communications

What the JD emphasized

  • retail marketing experience
  • operationally complex and matrixed organization
  • budget management, financial acumen, and vendor payments
  • managing fast paced, complex, detailed programs end to end in an error free manner and on budget
  • executive level PowerPoint presentation generation, Excel (complex spreadsheets), and navigating platforms that hold data