Revenue Strategy & Operations, Lead

Reddit Reddit · Consumer · New York, NY · Sales Strategy & Operations

Lead for Revenue Strategy & Operations at Reddit, focusing on improving the demand generation ecosystem for the Global Mid-Market segment. This role involves analyzing and optimizing lead flow, implementing automation (e.g., Gong, Salesforce), enhancing seller enablement, and driving conversion rates through strategic initiatives and process improvements.

What you'd actually do

  1. Support the development of the global MM demand generation strategy through analysis, experimentation, and structured recommendations.
  2. Propose and run test-and-learn initiatives to improve lead quality, routing, and seller productivity, with clear measurement and readouts.
  3. Build and scale automated workflows in partnership with Marketing Ops, Central Ops and Sales (e.g., lead scoring, routing, follow-up cadences) that reduce manual work for sellers and increase speed-to-contact.
  4. Monitor daily system health, troubleshoot issues in SFDC, Gong, and related tools, and ensure high-fidelity data and process reliability.
  5. Collaborate with Marketing and acquisition managers to engineer and iterate outreach sequences and playbooks that align to campaigns and MM objectives.

Skills

Required

  • Salesforce (SFDC)
  • Gong
  • Excel/Sheets
  • SQL
  • revenue operations
  • sales operations
  • marketing operations
  • program management

Nice to have

  • marketing automation platforms
  • sales engagement tools

What the JD emphasized

  • lead flow improvements
  • automation
  • high-fidelity data and process reliability
  • owning or operating lead funnel processes