Rpm-消化产品业务部-武汉/长沙

Johnson & Johnson Johnson & Johnson · Pharma · Wuhan, Hubei, China +1

This role focuses on adapting central marketing strategies to regional markets within Johnson & Johnson's healthcare sector. It involves market analysis, understanding customer needs, collecting market intelligence, managing Key Opinion Leaders (KOLs), and organizing promotional training for sales representatives. The role requires strong project/program management skills and cross-functional collaboration.

What you'd actually do

  1. Participate in designing a series of regional activities and ensure key strategy implementation, high-quality execution and follow-up feedback and improvement.
  2. Adapt central marketing strategy to regional marketing strategy, including accurate regional market analysis, keen insight into customer needs and perception of the products through adequate market research findings, SWOT analysis, and translate them into regional marketing strategy proposals and suggested action plan for products.
  3. Collect and analyze market intelligence data from multiple aspects, including health policies, generics, prices, reimbursement, co-payment, its class, its competitors, its market or its environment.
  4. National and regional KOL concept management. Keep long term effective professional engagement with physicians and KOLs, as well as internal customers like sales team/ MAF/IIACO/HCC/Legal etc.
  5. Organize brand story and promotion trainings for national and regional MRs.

Skills

Nice to have

  • Agile Decision Making
  • Agility Jumps
  • Analytics Insights
  • Cross-Functional Collaboration
  • Expectation Management
  • Leadership
  • Organizational Project Management
  • Organizing
  • Process Improvements
  • Program Management
  • Project Management Methodology (PMM)
  • Project Management Office (PMO)
  • Project Management Tools
  • Project Reporting
  • Quality Assurance (QA)
  • Statement of Work (SOW)
  • Technical Credibility