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**Job Function: **
Marketing
**Job Sub Function: **
Product Management
Job Category:
Professional
All Job Posting Locations:
Hangzhou, Zhejiang, China, Shanghai, China
Job Description:
- Job Description • Adapt central marketing strategy to regional marketing strategy, including qualitative segmentation and positioning by identifying customers’ needs and perception of the product through adequate market research findings, SWOT analysis, and translate them into regional marketing strategy proposals and suggested action plan for product. • Participate in designing a series of national activities and ensure key strategy implementation, follow-up feedback and improvement. • Collect and analyze market intelligence data from field, including health policies, generics, prices, reimbursement, co-payment, its class, its competitors, its market or its environment. • Keep long term effective professional engagement with physicians and KOLs, as well as internal customers like sales team/ MA/MAnGA/CCM/HCC/Legal et Requirement Internal Talent: • Current position > 18 months • PA: S/S or above ( at least with “E” in past 2 years ) • SFE ranking top 30% External Talent： • 4 years Top MNC experience, prefer local marketing experience; • Deep understanding on business • Strong communication/ influencing/analytical skills
KPI • 360 feedback from filed and core members from cross-function • Provide timely report for regional sales team • The frequency of KOL visit and the quality of activity in region 试用期内按照公司要求完成入职培训、合规培训及考核并达到相关要求（该等条件和要求属于员工应满足的录用条件，如未能按照公司要求完成相关测试、培训并满足考核，将视为试用期内不符合录用条件。）
**Required Skills: **
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Industry Analysis, Operational Excellence, Process Improvements, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Technical Credibility