Sales Content Manager

Figma Figma · Enterprise · United States · Sales

This role is for a Sales Content Manager at Figma, focusing on creating sales materials and narratives to enable the global sales team. While Figma's product incorporates AI, this position is not directly involved in AI/ML development or research. The role requires defining content strategies, building sales enablement assets, and collaborating with various teams to ensure effective communication of Figma's value proposition. The primary focus is on product marketing and sales enablement within a mature product environment.

What you'd actually do

  1. Develop executive-level and customer-facing materials that reflect Figma's strategic vision and resonate with senior buyers
  2. Build and own the content infrastructure for the global sales team, including pitch decks, ROI assessments, persona materials, sales play frameworks, customer story content, and more
  3. Partner with Product Marketing to align sales content with product efforts and launches, ensuring the field has what they need to position both new and existing capabilities
  4. Work closely with Sales Leadership to understand pipeline needs, deal dynamics, and content gaps across the sales process
  5. Collaborate with Sales Enablement to ensure new materials are effectively activated with the field, including in both onboarding and ongoing training programs

Skills

Required

  • 5+ years of experience in product marketing, solutions marketing, or a related field
  • demonstrated experience developing sales content or go-to-market narratives
  • Proven success in positioning and messaging, product launch support, and sales enablement
  • ability to translate product and market dynamics into clear, value-selling narratives
  • A track record of building a range of customer-facing sales content: executive decks, one-pagers, persona-based materials, ROI/value materials, messaging frameworks, and sales plays
  • A genuine understanding of how deals progress, what sellers need at each stage, and experience supporting enterprise/strategic deal cycles
  • Strong cross-functional instincts, with the ability to synthesize input from sales, marketing, and product into cohesive content strategy

Nice to have

  • Proficiency in Command of the Message narrative framing
  • Familiarity with design, product development, or developer tools and workflows
  • Customer-facing experience (e.g., sales, customer success, consulting)
  • Experience with Figma products