Sales Development - Canada

ElevenLabs ElevenLabs · AI Frontier · Canada · Revenue

Founding Sales Development Representative (SDR) for the Canadian market at ElevenLabs, an AI research and product company. This role focuses on building the outbound sales engine, generating pipeline, and partnering with enterprises to leverage ElevenLabs' voice technology. The role involves using AI-assisted workflows and automation tools for sales processes.

What you'd actually do

  1. Build the outbound motion for Canada from scratch — defining the target account list, the messaging that works in this market, and the AI-assisted workflows that power it.
  2. Run account-based outbound into a concentrated list of Canada's largest enterprises, multithreading across business units rather than working a high-volume lead list.
  3. Engage prospects through cold calling, email, and social outreach, using AI agents to handle enrichment, sequencing, and signal monitoring so your focus stays on the highest-value interactions.
  4. Generate pipeline from our in-market presence — Canadian tech events, hackathons, and community moments — turning the room into booked meetings.
  5. Work closely with the Account Executives and sales leadership to feed back what's landing, refine the playbook, and report on the KPIs that matter: conversion rates, lead quality, and outreach effectiveness.

Skills

Required

  • Prior outbound B2B sales experience with a track record of securing new business meetings.
  • Comfortable operating and iterating on AI-assisted workflows and automation tools (e.g. Clay, Apollo, Outreach, or similar) — you don't need to build from scratch, but you know how to run and tune a system.
  • Comfortable being early.
  • Curiosity — asking insightful questions and developing solutions from a foundation of knowledge and insight.
  • Self-motivated, thriving as part of a team while possessing the ability to stay driven and proactive independently.
  • Excellent verbal and written communication skills in English.

Nice to have

  • Professional French is strongly preferred given the Quebec market.

What the JD emphasized

  • build the outbound engine for one of our fastest-moving new markets
  • build the outbound motion for Canada from scratch
  • Comfortable being early. This is the first SDR seat in a market we're standing up from scratch — you'll be building the playbook, not inheriting one.