Sales Development Representative

Workday Workday · Enterprise · Salt Lake City, UT

Sales Development Representative role at Workday, an AI platform company. Focuses on strategic prospecting, building relationships with potential clients, and generating sales pipeline through multi-channel outreach. Partners with Account Executives to identify and qualify buyers and communicate Workday's value messaging.

What you'd actually do

  1. Deploying multi-channel prospecting strategies across target accounts, including phone, email, social selling, and in-person events
  2. Partnering with our Account Executives to build and advance quality opportunities for Workday field sales
  3. Contacting potential customers and sharing our value messaging while uncovering prospects' needs and organizational challenges
  4. Identifying and qualifying potential buyers to help us generate a healthy and growing pipeline
  5. Nurturing and developing relationships between prospective accounts and our Workday team

Skills

Required

  • 1+ year of professional or industry-related experience with a Bachelor's degree; OR 2+ years of equivalent work experience where a degree is not present
  • Experience in prospecting, inside sales, business development, high-technology environments, marketing, direct sales, or IT consulting
  • Familiarity with tools such as Salesforce.com, Clari Groove, and ZoomInfo
  • Effective verbal and written communication skills

Nice to have

  • Ability to identify potential leads, nurture them through early-stage engagement, and develop a consistent and growing pipeline through outreach activities.
  • Ability to establish meaningful connections with prospects and internal team members through empathy, effective communication, and trust.
  • Willingness to learn and understand customer environments, market trends, and organizational landscapes to position Workday effectively in prospecting conversations.
  • Ability to identify and articulate the unique value of our solutions in a way that resonates with different audiences and addresses customer needs.
  • Ability to build confidence with prospects and partners through consistency, integrity, and a commitment to continuously developing your knowledge.