Sales Enablement & Change Lead, Ww Sales Bpr

Apple Apple · Big Tech · Cupertino, CA +1 · Sales and Business Development

This role focuses on designing and scaling training and enablement strategies for new and enhanced Sales tools, including CRM and AI transformations. The lead will leverage AI technologies to drive effectiveness in content creation and delivery, applying instructional design and change management principles to ensure adoption of new processes and tools by internal teams and external partners.

What you'd actually do

  1. Apply instructional design methodologies and adult learning theories to design, develop, and scale multi-modal training programs (instructor-led sessions, virtual ILT, self-paced eLearning, video-based learning, and blended) for diverse global audiences.
  2. Create scalable enablement resources, including job aids, multimedia content, and knowledge checks, leveraging AI enhancements to maximize impact and efficiency across workflows.
  3. Create, review, and update change management plans. Partner with cross-functional teams to conduct impact analyses, ensuring training and communication strategies align with the scope of each change.
  4. Collaborate with product leads to define adoption metrics. Leverage reporting dashboards to create targeted adoption initiatives for new and mature capabilities.
  5. Manage work streams, proactively planning next steps, mitigating risks, and managing dependencies.

Skills

Required

  • 8+ years of related experience
  • Background in instructional design, learning & development, enablement, or training content development.
  • Expertise in instructional design frameworks (e.g., ADDIE, SAM, Bloom’s Taxonomy) and adult learning principles.
  • Proven ability to translate complex business processes into clear, engaging, and effective training.
  • Experience working on enterprise-scale, multi-country digital transformation projects within a highly matrixed, fast-paced environment.
  • Familiarity with change management principles, methodologies, and tools; and understanding how training and enablement fit within a broader change strategy
  • Experience supporting multi-release projects following Agile methodology.
  • Analytical and strategic minded with the ability to ask probing questions, review metrics and develop actionable adoption strategies
  • Outstanding communication and presentation skills with the ability to quickly establish trust, credibility, and influence across a variety of cross-functional and multi-directional partners
  • Bachelor’s degree or equivalent experience

Nice to have

  • Certification in instructional design, learning experience design, or adult education (e.g., ATD CPTD, CPLP) and/or change management certification (e.g. Prosci) is a plus
  • Experience applying learning evaluation models (e.g., Kirkpatrick) to measure training effectiveness and iterate on program design
  • Background in sales enablement with a focus on systems or software deployments, specifically — designing onboarding, readiness, or capability-building programs for field sales or channel partner audiences
  • Knowledge of B2B business processes (e.g., such as account planning and management, lead, opportunity, and lifecycle management, partner collaboration, forecasting, campaign management) is a plus
  • Passion for problem solving, and overcoming business challenges, and leveraging technological advancements to drive workflow efficiency.
  • Resilience, tenacity, and attention to detail

What the JD emphasized

  • drive the global training and enablement strategy for new and enhanced Sales tools, including our Salesforce-based CRM and emerging AI transformations
  • leverage these AI technologies to drive effectiveness and infuse creativity throughout the planning, content creation, and delivery processes
  • ensure internal teams and external B2B partners effectively adopt new processes
  • assess change impacts, develop targeted communications, and leverage analytics to drive global adoption initiatives