Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
About the Role
We are seeking a Programmatic Sales Solutions Lead to drive programmatic revenue growth by building strong customer and partner relationships, persuading advertisers to invest in data-enabled programmatic solutions, and achieving clear, measurable outcomes. This role is responsible for expanding programmatic budget allocations by demonstrating the value of audience-driven strategies, delivering compelling business cases, and ensuring seamless activation across programmatic platforms.
In this position, success is measured by the growth of programmatic spend through consultative partnerships, the ability to influence key stakeholders, the delivery of innovative technical solutions to unlock spend, and overall revenue performance on priority accounts.
Key Responsibilities
Accelerate Programmatic Revenue Growth
- Act as a subject matter expert on programmatic buying, DSPs, and ad tech to drive automation and operational efficiencies for Netflix customers.
- Orchestrate seamless, scalable activation pathways and partner with internal sales teams to craft programmatic-first proposals that drive adoption and customer investment.
- Build and maintain high-impact relationships with key clients, agencies, DSPs, and platform partners to influence investment decisions.
- Develop compelling, data-driven value narratives that leverage case studies and measurement frameworks to prove the demonstrable ROI of programmatic media for key business outcomes.
Persuasive Selling & Customer Influence
- Lead discovery and consultative engagements with advertisers, ensuring programmatic investments are aligned with their marketing objectives and growth goals.
- Collaborate with DSPs, SSPs, resellers, aggregators and data providers to create seamless, scalable audience activation pathways that maximize revenue potential.
- Partner with Agency and Client Direct sales teams to craft compelling, programmatic-first proposals that drive adoption and investment.
- Represent the company at industry events and client forums, positioning the business as a leader in programmatic innovation.
Performance-Driven Strategy & Execution
- Set and achieve clear, quantifiable sales and revenue targets for programmatic media solutions.
- Leverage data, case studies, and measurement frameworks to prove the ROI of programmatic investments.
- Develop, implement, and continuously refine the go-to-market strategy to position programmatic solutions as a core and complementary component of advertiser media strategies.
- Work to upskill both Netflix commercial teams and customers to embrace programmatic and in the future AI-driven workflows.
Qualifications
- At least 8 years in programmatic technical sales, ad tech consultancy, or audience strategy roles with a strong track record of revenue growth, with at least 5 years of proven sales experience persuading advertisers and decision-makers to invest in programmatic solutions.
- Exceptional client-facing communication and consultative selling skills, including the ability to deliver clear, compelling presentations.
- Technical expertise in DSPs, audience segmentation, and data-driven programmatic activation
- A keen interest in genAI and emerging agentic advertising developments.
- Strong understanding of audience activation within programmatic advertising
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.