Salesforce Martech Specialist Senior

Salesforce MarTech Specialist Senior role focused on implementing and optimizing Salesforce Marketing Cloud and Data Cloud solutions. Responsibilities include data ingestion, identity resolution, audience activation, and developing technical solutions using SQL, HTML, CSS, and Javascript. The role involves client interaction and driving technical solutions for personalized customer experiences.

What you'd actually do

  1. Lead end-to-end client implementations of Salesforce Data Cloud and Marketing Cloud, including technical requirements gathering, solution design, configuration and activation.
  2. Partner directly with client Marketing, IT, and data teams to define data models, identity resolution strategies, and activation use cases aligned to business goals.
  3. Design and build data ingestion pipelines, segmentation logic, and audience activation workflows across channels (email, mobile, paid media, etc.) within Salesforce Data Cloud
  4. Develop technical solutions within Salesforce Marketing Cloud utilizing skills such as. SQL, HTML, CSS, Javascript and Ampscript.
  5. Troubleshoot and optimize existing Data Cloud-Marketing Cloud integrations to improve data quality, latency, and credit efficiency.

Skills

Required

  • Salesforce Data Cloud
  • Salesforce Marketing Cloud
  • SQL
  • Salesforce Marketing Cloud Email Specialist certification
  • Salesforce Data Cloud Consultant certification

Nice to have

  • data management principles
  • data modeling
  • data integration
  • data governance
  • HTML
  • XML
  • CSS
  • JavaScript
  • Salesforce Marketing Cloud Administrator certification
  • Salesforce Marketing Cloud Consultant certification
  • SOAP APIs
  • REST APIs
  • .NET
  • JAVA
  • Ruby
  • C#
  • C++
  • Python
  • Adobe
  • Oracle
  • Sprinklr
  • Google
  • Salesforce Sales Cloud

What the JD emphasized

  • Salesforce Data Cloud
  • Salesforce Marketing Cloud