The School Outreach and Marketing Manager will lead AMER-based marketing strategy for early career talent, establishing dedicated marketing leadership to maximize school penetration across the region.
Reporting to the Global Leader of University Marketing and Campus Engagement, who leads a global team of marketing professionals, this individual contributor position will drive strategic school outreach marketing initiatives and channel optimization, collaborating with internal teams and external agencies. The role will lead campaign development and brand governance whilst supporting priority school engagement and strategic hiring initiatives.
Key job responsibilities AMER Marketing Strategy & Execution • Lead comprehensive recruitment marketing strategy for the AMER region that drives inquiry generation, application quality, and contributes to hiring outcomes. • Develop and execute targeted marketing campaigns that resonate with student segments across targeted universities and institutions. • Position Amazon as employer of choice in emerging technology fields including Generative AI and Robotics through compelling storytelling and strategic channel optimization. • Develop metrics and analytics frameworks measuring marketing campaign effectiveness and ROI.
AMER School Engagement & Partnership Activation • Dive deep into school relationships across AMER, developing customized marketing strategies that align with each university's unique culture and student demographics. • Collaborate with direct team members focusing on school engagement programming, events, advertising and more to translate school engagement strategies into effective marketing campaigns and communications that amplify university partnerships. • Partner with University Relations Leads (URLs) to create targeted marketing initiatives and support that strengthens key university relationships and drives deeper engagement. • Support strategic school initiatives and programs like Campus Brand Ambassador and Executive School Captain to amplify student and faculty influence.
Brand Excellence • Translate Amazon's global Student Brand Promise into compelling narratives that highlight Amazon’s unmatched scale and vast portfolio of businesses, giving students the freedom to explore countless new ideas, disciplines and domains. • Design and influence innovative experiences and activation that positions Amazon as a place where students move their skills off campus to build products or services people actually use, shaping the way we live, shop, and connect every day. • Ensure brand consistency across all AMER campus engagement channels while adapting global messaging frameworks for regional relevance.
A day in the life This role requires ability to work across multiple time zones, including AMER, EMEA, APJC, and LATAM which may result in starting your day earlier or ending your working day later on a regular occurrence to partner with the global team.
About the team At Amazon University Talent Acquisition (AUTA), we're revolutionizing how the world's most innovative company attracts and develops its next generation of leaders. As Amazon's early career pipeline, we manage global university recruiting across internships, full-time roles, and apprenticeships through cutting-edge AI technology and strategic partnerships with top universities worldwide. Our team operates at massive scale while maintaining an unwavering focus on finding the best talent, driving innovation in candidate experience through personalized journeys, and identifying emerging talent in fields like Generative AI and Robotics that will shape the world's future.
Basic Qualifications
- 5+ years of professional non-internship marketing experience
- Experience in developing and managing acquisition marketing or channel programs
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Bachelor's degree in marketing, communications, business, or equivalent
- Travel up to 25% of the time
Preferred Qualifications
- Experience in higher education marketing or university talent acquisition
- Proficiency with marketing automation platforms and CRM systems
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
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