At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!
The Segment Marketing Manager supports the Public Sector Marketing team by driving consistent, high-quality lead flow to enable sales pipeline development and revenue outcomes. This role plays a critical part in ensuring outbound marketing efforts translate into actionable opportunities for Sales Development Representatives (SDRs).
This individual is responsible for executing and optimizing outbound lead generation programs, partnering closely with Sales and Revenue Operations to monitor performance, identify gaps, and resolve lead flow issues. They track campaign effectiveness, analyze forecast versus actual performance, and proactively adjust strategies to maintain alignment with business targets.
In addition, this role manages the development and delivery of campaign collateral, working cross-functionally with internal stakeholders and creative teams to ensure messaging is aligned, timely, and effective. The Segment Marketing Manager serves as a key connector between Marketing, Sales, and RevOps, ensuring seamless execution from campaign launch through lead follow-up.
The ideal candidate has experience in B2B marketing, with public sector experience as a plus. They bring strong project management skills, are comfortable working cross-functionally, and have experience supporting outbound marketing programs and lead lifecycle management. Familiarity with Salesforce, campaign tracking, and performance reporting is preferred, along with strong writing and editing capabilities.
Responsibilities:
- Designs, executes, and optimizes outbound marketing campaigns that deliver qualified leads and enable SDRs to consistently generate pipeline.
- Developing sales collateral in partnership with segment marketing managers and agency design teams.
- Also responsible for other Duties/Projects as assigned by business management as needed.
Qualifications:
- Bachelor's Degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR combination of education and experience deemed equivalent (Required)
- 4-7 years Marketing experience.
- 4-7 years Experience in one or more of the following categories: B2B Marketing, Public Sector Marketing, Sales Marketing, Salesforce Campaign Management
- At least 18 years of age
- Legally authorized to work in the United States
Travel: Travel Required (Yes/No): No
DOT Regulated: DOT Regulated Position (Yes/No): No Safety Sensitive Position (Yes/No): No
Base Pay Range: $88,100 - $158,800
Corporate Bonus Target: 15%
The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.
At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ351371¶dox=1
At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out _www.t-mobilebenefits.com_.
Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.