Senior Account Manager, Programmatic

Unity Unity · Enterprise · New York, NY · Business Development & Sales

Senior Account Manager for Unity's programmatic advertising platform, focusing on client relationships, campaign execution, data storytelling, and revenue growth. The role involves leveraging Unity's AI-driven advertising platform and data platform, which combines proprietary signals with 1PD and 3PD audiences for targeting. The role also includes expanding into CTV, Display, and DOOH markets.

What you'd actually do

  1. Serve as the primary point of contact for a book of brand and agency clients across the Central and Eastern US - managing relationships, expectations, and strategic direction across verticals including Entertainment, QSR, CPG, Retail, and Pharma.
  2. Oversee end-to-end programmatic campaign execution across major DSPs - from onboarding and trafficking through pacing, optimization, and wrap reports. Translate client KPIs into precise activation strategies across Managed Service, PMPs, and Programmatic Guaranteed deals. Hold yourself accountable to delivery.
  3. Analyze campaign performance with a critical eye, surface insights that aren't obvious, and build client-facing narratives that connect Unity's supply to upper- and mid-funnel brand outcomes - VCR, viewability, brand lift, reach/frequency, and beyond. Help clients understand not just what happened, but what it means for their brand.
  4. Own the diagnosis of delivery issues, pacing discrepancies, PMP/PG deal failures, and third-party verification conflicts. Work cross-functionally with Ad Ops, Product, and Finance to reach resolution quickly and communicate clearly throughout.
  5. Proactively identify upsell and expansion opportunities within your accounts. Lead strategic planning conversations, propose incremental investment with a clear business case, and close those upsells with the support of your sales partners.

Skills

Required

  • Expert-level experience activating and troubleshooting campaigns across major DSPs
  • Understanding of RTB auctions, PMP and PG deals
  • Hands-on experience with trafficking, tag implementation, pixel QA, creative troubleshooting, and impression reconciliation
  • Comfortable working in large datasets and turning performance data into clear, actionable stories
  • Proficiency connecting campaign signals to brand business objectives
  • Polished, proactive, and consultative client presence
  • Experience leading QBRs with senior agency and brand stakeholders
  • Ability to manage a complex book of business without dropping the ball
  • Strong written and verbal communication skills

Nice to have

  • Experience managing invoicing, credit checks, past-due escalations, and quarter-end revenue actualization in Salesforce or similar tools.
  • Familiarity with Unity's supply, Audience Hub, or other gaming-specific advertising platforms.
  • Experience piloting new measurement or targeting solutions in partnership with third-party vendors
  • Vertical expertise in Entertainment, QSR, CPG, Retail, or Pharma.

What the JD emphasized

  • primary programmatic partner
  • deep RTB fluency
  • sharp operational instincts
  • relationship skills
  • client portfolio
  • Campaign excellence
  • Data storytelling
  • Troubleshooting and escalation
  • Revenue growth
  • Audience strategy
  • Client education and QBRs
  • Process and tooling
  • Programmatic depth
  • Operational precision
  • Analytical mindset
  • Client presence
  • Communication and prioritization