Senior Account Manager, Tvscientific (gaming)

Pinterest Pinterest · Consumer · Singapore · tvScientific

Senior Account Manager for a CTV advertising platform focused on performance marketing for gaming clients. The role involves managing client relationships, driving revenue growth, and optimizing campaigns. While the role mentions leveraging AI insights and adopting AI tools, the core function is account management and performance marketing, not building or directly shipping AI models.

What you'd actually do

  1. Lead a portfolio of mobile, cross-platform, esports, and real-money gaming clients.
  2. Launch and optimize programmatic CTV campaigns to hit strict CPA, CPI, and ROAS targets.
  3. Develop account plans, identify whitespace opportunities, and secure incremental budgets through data-driven QBRs.
  4. Act as the primary strategic consultant for game publishers, educating them on the power of CTV for player acquisition and retention.
  5. Dive deep into campaign performance and conversion funnels to extract actionable insights for your clients.

Skills

Required

  • 5+ years in performance marketing or account management, with a strong focus on the gaming industry.
  • Deep understanding of the game development lifecycle, user acquisition strategies, and player monetization models.
  • Hands-on expertise with Mobile Measurement Partners (MMPs like AppsFlyer, Adjust, Branch) and biddable media platforms.
  • Strong ability to analyze metrics (CAC, LTV, churn) to build compelling wrap decks and optimization strategies.
  • Exceptional ability to build rapport with studio executives, navigate complex relationships, and confidently present campaign strategies.
  • Ability to harness AI insights to deliver tailored recommendations and reporting, helping clients understand trends and seize new opportunities on platforms like Pinterest.
  • Openness to adopting new AI tools and staying current with AI trends that can create value for clients and internal teams.
  • Business proficiency in Mandarin and English is a must.

Nice to have

  • MBA or advanced degree in business or related field.
  • Experience working with enterprise-level clients or agencies, managing complex accounts and large budgets.
  • Certifications or training in digital advertising platforms, performance marketing, or related disciplines.

What the JD emphasized

  • performance marketing
  • CTV advertising
  • game developers
  • app clients
  • player acquisition
  • player retention
  • MMPs
  • biddable media platforms
  • CAC
  • LTV
  • churn
  • studio executives
  • Mandarin
  • English