Senior Affiliates Manager

SoFi SoFi · Fintech · San Francisco, CA · Affiliates

SoFi is seeking a Senior Affiliates Manager to expand affiliate partnerships for their financial products. The role involves managing affiliate programs, internal processes (compliance, reporting, forecasting), and stakeholder engagement. Key responsibilities include optimizing affiliate programs, growing accounts, negotiating partnerships, using data for optimization, scaling volume, analyzing performance, and developing affiliate strategies. Requires 3+ years in Affiliate Marketing, 7+ years of experience, a Bachelor's degree, knowledge of compliance, data-driven optimization experience, and familiarity with reporting/affiliate platforms. Finance industry experience is a plus.

What you'd actually do

  1. Maintain a deep understanding of lead generation and the day-to-day operations of managing our affiliate partners and relationships
  2. Optimize and develop affiliate programs and strategically growing affiliate accounts
  3. Passion about developing, closing and growing affiliate partnerships. Has the ability to optimize from lead to revenue through negotiations and is able to translate that data into actions
  4. Uses data to drive optimization decisions on performance campaign strategies, placements and creative
  5. Responsible for scaling volume efficiently using the data and forecasted goals within the affiliate channel

Skills

Required

  • 3+ years in Affiliate Marketing
  • 7+ years of experience
  • Bachelor's degree
  • Demonstrates knowledge of, adherence to, monitoring and responsibility for compliance with state and federal regulations and laws as they pertain to this position
  • Data driven mindset and experience in optimizing and scaling partnerships and/or performance campaigns
  • Experience with data reporting & affiliate marketing platforms (Tableau, Impact, Snowflake etc.)
  • Ability to thrive in a fast paced performance driven environment
  • Effective organizational and time management skills
  • Exceptional verbal, written and interpersonal communication skills

Nice to have

  • Experience in the Finance industry

What the JD emphasized

  • compliance with state and federal regulations and laws as they pertain to this position