Senior Analyst, Market Research and Insights

The Trade Desk The Trade Desk · Media · New York, NY · Marketing Operations

This role is for a Senior Analyst focused on Market Research and Insights within the marketing department of a global technology company in the digital advertising space. The primary responsibilities include supporting market research projects, analyzing data to provide insights on trends, audiences, and competitors, managing projects, and developing thought-leadership materials. The role requires experience in quantitative and qualitative research methodologies, strong project management, and communication skills, with a focus on supporting client media strategies and business growth.

What you'd actually do

  1. Support market research and insights projects informed by alignment with key stakeholders that enable the business to remain focused on prioritized issues and topics.
  2. Strategically gather, analyze, and present timely, relevant insights for a variety of purposes, including vertical research, ad spend trends, audience insights, and competitor analyses.
  3. Successfully manage projects, resources, and time efficiently and effectively to meet deadlines.
  4. Effectively communicate actionable results through compelling data storytelling.
  5. Foster relationships with cross-functional counterparts including sales leads and sales strategy teams to inform R&I priorities and proactive initiatives.

Skills

Required

  • market research
  • data analysis
  • project management
  • communication skills
  • quantitative research
  • qualitative research

Nice to have

  • AdTech experience
  • media planning
  • digital media industry
  • SaaS platform
  • media consultancy