**Secure Every Identity, from AI to Human
**Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
The Global Data & Insights Team
Okta's Enterprise Data & Insights team powers the data infrastructure that drives decision-making across the company by building reliable pipelines, scalable data platforms, and production-grade data products. We partner closely with internal Data and Insights Analysts as well as external Okta Product teams to unlock business value through robust data architecture, efficient data movement, and the engineering foundations that make data trustworthy at scale.
The Senior Analytics Engineer, Marketing Opportunity
We are seeking a Senior Analytics Engineer to serve as the technical architect of our marketing data engine. You will own our marketing attribution logic and end-to-end funnel performance data, evolving our current processes into an enterprise-grade ecosystem. Your mission is to uncover the high-fidelity signals that drive new customer acquisition and maximize expansion within our existing base. You’ll tackle a sophisticated roadmap of advanced analytics, transforming raw touchpoints into a trusted, scalable framework for growth.
This role sits at the intersection of business context and technical execution. You will design scalable data models, define consistent business logic, and help establish a strong semantic foundation that enables both human analytics and machine-driven intelligence.
You will partner closely with Marketing stakeholders, Data Analysts, Data Scientists, and Data Engineers to ensure data is accurate, consistent, and easy to consume; whether through dashboards, self-service exploration, or AI-powered workflows.
What you’ll be doing
Data Modeling & Semantics
- Design, build, and maintain scalable data models using dbt and Snowflake
- Define and standardize core Marketing metrics (e.g., pipeline, campaign performance, attribution, conversion rates)
- Establish consistent modeling patterns, naming conventions, and semantic clarity across datasets
- Contribute to a shared semantic layer that enables consistent reporting across channels and tools
AI-Ready Data & Snowflake Ecosystem
- Prepare high-quality, well-governed datasets for use with Snowflake Cortex and Snowflake Intelligence
- Enable data foundations that support LLM-powered use cases such as campaign insights, segmentation, and performance optimization
- Ensure data is context-rich, well-documented, and aligned with business meaning to improve AI accuracy and usability
Data Quality, Governance & Trust
- Implement robust testing, validation, and documentation practices in dbt
- Ensure consistency across dashboards and marketing tools through shared definitions and reusable models
- Apply data governance best practices, including access controls, lineage, and auditability
- Partner across teams to establish clear ownership of marketing data assets and definitions
Collaboration & Delivery
- Partner with Marketing, Customer First, and Analytics teams to translate business needs into scalable data solutions
- Support self-service analytics by building intuitive, reusable datasets across channels (e.g., digital, lifecycle, events)
- Contribute to scalable data workflows that balance immediate campaign needs with long-term maintainability
- Work within an agile environment, contributing to planning, prioritization, and continuous improvement
AI and Data Mindset
- Demonstrate an AI-first mindset, thinking beyond data models and dashboards to how data can power intelligent systems and decision-making
- Understand the importance of well-modeled, well-documented, and semantically clear data for AI and LLM-based use cases
- A level of comfort leveraging AI-assisted workflows to improve productivity, code quality, and consistency
- Curiosity for emerging capabilities in platforms like Snowflake Cortex and Snowflake Intelligence, and how they can be applied to Marketing analytics
What you’ll bring to the role
- 5–8+ years of experience in Analytics Engineering, Data Engineering, or similar roles
- Strong SQL skills and experience building analytics-ready data models
- Mentorship & Engineering Excellence: Mentorship, raising the technical bar, establishing organization-wide standards for dbt/SQL quality and CI/CD
- Hands-on experience with dbt and Snowflake or other ETL, Modeling and database platforms
- Solid understanding of data modeling principles, including dimensional modeling and semantic design
- Experience working with Marketing data (e.g., campaign data, web analytics, CRM, attribution models)
- Familiarity with tools such as Salesforce, Marketo, Google Analytics, or similar platforms
- Experience with data quality, testing, and documentation best practices
- Exposure to Python, R, or data processing frameworks (e.g., PySpark) is a plus
- Experience with BI tools such as Tableau or Looker
- Strong communication skills and ability to work across technical and business teams
What you can look forward to as an Okta employee!
- AmazingBenefits
- MakingSocial Impact
- FosteringDiversity, Equity, Inclusion and Belonging at Okta
- Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Oktatoday! https://www.okta.com/company/careers/.
Okta is an Equal Opportunity Employer/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application or interview process, please use thisForm to request an accommodation.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy athttps://www.okta.com/privacy-policy/.
Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Oktatoday! https://www.okta.com/company/careers/.
Okta is an Equal Opportunity Employer/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application or interview process, please use thisForm to request an accommodation.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy athttps://www.okta.com/privacy-policy/.
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Below is the annual base salary range for candidates located in San Francisco Bay Area. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit:https://rewards.okta.com/us.
The annual base salary range for this position for candidates located in the San Francisco Bay area is between:
$132,000—$182,000 USD
Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit:https://rewards.okta.com/us.
The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between:
$118,000—$162,000 USD
** The Okta Experience**
- Supporting Your Well-Being
- Driving Social Impact
- Developing Talent and Fostering Connection + Community
We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.