Senior Associate, Digital Strategist- Talent Marketing

Capital One Capital One · Banking · McLean, VA +1

This role focuses on shaping the future of Capital One's Careers website and digital candidate experience by delivering well-designed and intuitive digital products. The strategist will create engaging content and experiences to attract prospective candidates, help them navigate the Careers website and blog, and evolve the digital strategy to be at the forefront of candidate engagement through innovative products, platforms, and channels. The role involves defining problem statements, leading digital projects, collaborating with business partners, understanding the candidate journey, managing the CMS platform, informing future enhancements, ensuring well-managed processes, and using analytics for decision-making. The ideal candidate will have a growth mindset, be data-informed, have a positive attitude, work quickly without compromising quality, and take initiative.

What you'd actually do

  1. Define clear and actionable problem statements to help teams deliver results while displaying a comprehensive understanding of iterative website enhancements
  2. Lead end-to-end digital projects liasoning with multiple partner groups and vendors
  3. Collaborate with internal business partners to understand hiring needs and candidate motivators, and balance delivery of content to meet both business and user needs
  4. Deeply understand the candidate journey and key audience segments’ site experience, helping candidates navigate through their journey
  5. Manage our back end CMS platform and find opportunities for product enhancements and SEO

Skills

Required

  • digital marketing
  • web experience strategy
  • digital accessibility
  • brand standards
  • site audits
  • quality assurance testing
  • google analytics
  • UX/UI patterns

Nice to have

  • financial services
  • highly regulated industry

What the JD emphasized

  • highly regulated industry