Senior Associate, New Verticals Integrated Marketing - Nv Habituation

DoorDash DoorDash · Consumer · San Francisco, CA · 412 Growth Marketing

This role focuses on developing and executing integrated marketing strategies for DoorDash's consumer business, specifically targeting customer habituation and retention to drive MAU growth. It involves audience-first, insight-driven planning across various channels and close collaboration with cross-functional teams.

What you'd actually do

  1. Assess habituation marketing opportunities and develop insights through testing, experimentation, and performance analysis, acting as a strong voice of the consumer within the Marketing organization
  2. Help shape and execute overarching retention strategies, grounded in audience-first thinking, clear goals, category priorities, and compelling consumer value propositions
  3. Support the development and execution of integrated campaigns and initiatives in partnership with Creative, Growth, Retention, Organic Social, and Influencer teams
  4. Work cross-functionally with Strategy & Operations, Analytics, Product, and Operations partners to align on strategy, goals, and execution plans
  5. Contribute to testing roadmaps, learning agendas, and measurement frameworks to continuously improve habituation effectiveness

Skills

Required

  • 4-7 years of professional experience in marketing, with a focus on retention and product marketing in a B2C environment
  • Bachelor’s degree required
  • Experience working across organic social, brand, and paid, with an understanding of how channels work together across the funnel
  • A strategic, data-informed mindset
  • A test-and-learn mindset, with comfort designing experiments, analyzing results, and translating insights into action
  • Strong project management skills, with the ability to juggle multiple priorities and collaborate effectively across teams
  • A collaborative and creative approach to problem-solving, paired with an ability to execute with speed and rigor
  • An ownership mentality and bias for action

Nice to have

  • MBA a plus
  • SQL experience is a plus