Senior Associate, Social Media Organic & GEO Content Strategist
Senior Associate, Social Media Organic & GEO Content Strategist
The Enterprise Brand team is responsible for positioning and differentiating the Capital One brand and empowering teams across the enterprise to deliver a cohesive and powerful brand experience – to our employees, customers, prospects and the community at large.
Capital One is seeking a Senior Brand Associate, to support our Social Media Strategy. As a key member of our dedicated team, you will work with our internal business partners to effectively align goals and understand the business needs and objectives to drive strategy for our fast-paced social media channels. You will generate ideas and support marketing initiatives intended to impact brand health and drive successful business results for the enterprise. You will be responsible for ensuring that all initiatives align with the overall channel strategy and create an industry-leading customer experience that delivers on brand goals and the overarching objectives of Capital One.
In this role, you will help manage strategy for Capital One’s social media content for our Business Cards & Payments line of business, as well as the development process from end-to-end. This includes developing strategic intent for social posts, briefing creative teams, providing strategic guidance and guardrails for paid media support, and working with internal partners, as well as legal teams, to ensure we are publishing a regular cadence of brand-defining content that delivers on Capital One’s strategy and brand standards.
The ideal candidate will have experience working with and inspiring creative teams with great strategies, managing agency relationships on both strategic and creative projects, developing paid media strategies for social, and influencing others across a variety of marketing functions. You’ll be a subject matter expert for social strategy and channel best practices for our team.
What you’ll do
- Develop content for all pre-planned and real-time social media content across a range of campaigns for our business social channels in accordance with a content strategy
- Drive insights and learnings that fuel your line of business and influences our publishing agenda
- Make strategic recommendations that drive social engagement, impressions, or conversions
- Support GEO (Generative Engine Optimization) strategies with developing social content optimized for AI search
- Partner across the organization and various teams to communicate and manage projects
- Develop and present creative briefs to collective teams, while providing proper oversight of creative development to ensure marketing assets are on brand, high quality and unassailable
- Develop thoughtful media briefs for our paid social media planners and advise on social advertising strategies and recommendations that best meet the objectives of your lines of business
- Work with Agency partners to deliver quality work product and oversee creative assets and marketing materials
- Manage input from cross-functional stakeholders (internal & external partners, creative team, legal, compliance, etc.)
- Handle various project-oriented tasks as needed, such as process improvements, calendar development and execution
- Optimize marketing strategies informed by past results, market changes and consumer insights
- Work with community managers to ensure flawless execution, timely response, and consistent voice
- Support ongoing and campaign specific social media reporting
- Keep abreast of industry trends and competitive strategies to identify potential challenges and opportunities in the short and long term
Who you are
You want to be an EVIDENCE-BASED MARKETER.
- Your curiosity is endless. There’s always something else to learn.
- You’re flexible and not afraid of change—in fact you welcome the challenge.
- You share your point of view, but seek out what might be missing and listen.
- You have big ideas and know the best ones are driven by proof, persistence and patience.
- You’re a storyteller. You simplify the complex and compel your audience to act.
- You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.
- You care—about the work, your team and the customers you serve.
The ideal person will have:
- Expertise across all major social platforms. Including: Facebook, Instagram, TikTok, Reddit, YouTube, etc
- Experience in B2B social strategy
- Experience developing and executing Paid Media campaigns across several of the major social platforms – preferably for a large consumer brand
- Experience in the Sports, Sponsorships, Event Production, and/or Entertainment industry is a plus
- Social/Digital Agency experience is a plus
- Keen process orientation and ability to work independently to resolve problems, yet with a strategic sense for how and when to effectively manage up
- Proven ability to manage multiple projects simultaneously with flawless execution while adhering to tight timelines, also making sure efforts are meeting the business needs at every touch point
- Proven experience developing creative briefs and working closely with creative and agency teams to ensure we deliver on them successfully
Basic qualifications:
- Bachelor’s Degree or Military Experience
- At least 2 years of experience in marketing communications, public relations or advertising with social media focus
- At least 1 year of experience with social media tools (such as Meta Business Suite, Business Managers and Sprinklr)
****Preferred Qualifications: ****
- 3+ years of experience in digital and social media marketing
- 3+years of experience in a B2B marketing environment
- 3+ years of marketing communication or advertising or public relations work experience
- Experience working at a Fortune 500 company
- 3+ years of experience in financial services, or other highly regulated industry
- Strong written and verbal communication skills
- Exceptional analytical and problem solving skills
- Experience in resource and task management with the ability to explore solution-oriented approaches based on project-specific needs
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Sales Territory: $87,700 - $100,100 for Sr. Associate, Brand
McLean, VA: $96,500 - $110,100 for Sr. Associate, Brand
New York, NY: $105,300 - $120,100 for Sr. Associate, Brand
Richmond, VA: $87,700 - $100,100 for Sr. Associate, Brand
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).