We are seeking a creative and analytical thinker who can develop innovative social media marketing strategies to drive brand awareness and consideration of J.P. Morgan as the bank of the Innovation Economy. This is a strategic role with significant cross-functional interaction, requiring close partnership with Marketing Centers of Excellence (COEs), key business stakeholders, and cross-line-of-business marketing partners to ensure seamless day-to-day execution, compliance, and program engagement.
As a Senior Associate, Innovation Economy Marketing Strategy, you sit within the Commercial Bank but support a business that spans multiple divisions. You will play a pivotal role in supporting marketing initiatives that drive business growth. You will be responsible for developing, implementing, analyzing, and reporting on marketing campaigns that build brand awareness and consideration. Specifically, this role focuses on content development for organic social channels and on developing a unified social media strategy for banker amplification and awareness building. Additionally, you will have a comfort level and excitement around how to use AI tools to create efficiencies, remove roadblocks and amplify the reach and impact of campaigns.
Job Responsibilities
- Develop a deep understanding of the Innovation Economy business, customer behaviors, and competitive landscape to inform messaging, brand building, client engagement, and relationship deepening.
- Define messaging frameworks and an organic content strategy grounded in audience insights, banker feedback, and competitive intelligence; translate these into an editorial plan tied to business goals.
- Own content development across organic and banker-activation content, including setting priorities, establishing an operating cadence, partnering with internal and external creative teams to develop content, and defining success measures that drive adoption, reuse, and performance.
- Develop end-to-end messaging and social content journeys tied to tentpole events, in partnership with Events and Communications.
- Partner with COE teams to identify the best social channels for content distribution, while running test-and-learn pilots on new and emerging platforms and staying current on platform developments (e.g., algorithm changes and new features) that shape social strategy.
- Identify campaign insights and trends to optimize tactics, improve results, and drive efficiencies.
- Serve as the subject matter expert on social content performance, advising the broader IE Marketing team on the formats, imagery, and messaging that drive the strongest results.
- Convert MoM/QoQ results into KPI/goal insights and executive-ready narratives.
- Develop a strategy to activate bankers as brand ambassadors and educate them on social selling best practices.
- Define and own the KPI framework and benchmarks for organic content engagement, in partnership with Analytics; understand end-to-end performance across traffic, content engagement, and equivalent media value.
Required Qualifications, Capabilities, and Skills
- 5+ years managing social media strategy, employee advocacy/ambassador programs, and/or brand social media; Bachelor’s degree (or higher) in Marketing, Communications, or a related field.
- Develop marketing/social strategies that translate business goals into channel plans, content direction, and measurable outcomes.
- Deep knowledge of LinkedIn plus broader platform best practices, functionality, and emerging features to optimize reach and engagement; stay current as platforms evolve.
- Develop and execute an always-on content strategy and editorial calendar—partnering with stakeholders to source stories, produce assets, and optimize content for each channel to drive engagement and outcomes.
- Produce monthly and quarterly performance reporting that demonstrates program value; translate MoM/QoQ results into KPI/goal insights and executive-ready narratives, using strong analytical and planning skills to identify issues, uncover opportunities, and recommend optimizations.
- Effective in matrixed environments; collaborate across business teams, COEs, vendors, and agencies; confidently pitch fresh ideas and think creatively to solve challenges.
- Excellent written and verbal communication skills.
- Proficient with enterprise dashboards and tools such as Salesforce Marketing Cloud, Adobe Analytics, Tableau, Power BI, Looker, and ThoughtSpot to deliver high-quality PowerPoint presentations.
- Team-first, adaptable, detail-oriented, and eager to learn; bring a positive, collaborative approach and genuine passion for the evolving social media landscape and its measurable marketing impact.
- Solutions-oriented and thrive in fast-paced, deadline-driven environments while managing multiple initiatives and priorities with strong follow-through.
Preferred Qualifications, Capabilities, and Skills
- Experience managing employee advocacy/ambassador and/or social selling programs, including developing and delivering best practices, training, and program materials.
- Proficient with social monitoring, publishing, and reporting tools (e.g., Sprinklr, Hearsay, LinkedIn Analytics).