Senior Associate, Travel Product Marketing (Business Cards & Payments)
Senior Associate, Product Marketing
At Capital One, we’re building a leading information-based technology company. Still founder-led, Capital One is on a journey to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.
Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we can change banking for good.
The Role:
The Business Cards & Payments Marketing team is a passionate and entrepreneurial team of strategists. The Product Marketing team is focused on developing integrated marketing strategies to communicate the value of our various business cards and payment products to prospective and existing customers to drive awareness and consideration.
**We are looking for a Product Marketing Senior Associate to support and deliver end-to-end strategies for our product roadmaps and business objectives. This person will become an SME for our card products and customer segments and partner with teams (marketing, product, design, insights, creative, channels, etc.) to influence how our products show up in-market. This includes optimizing existing card marketing campaigns as well as working with business and product partners on net-new features and product strategies. **
This role will allow you to flex muscles in building go-to-market strategic plans, positioning and messaging, test and learn agendas, launching new products/features, and marketing across channels. Successful Senior Marketing Associates are able to tie together key marketing and business results, work across multiple marketing channels, build powerful relationships, and storytell for business impact, and most importantly, they have the desire to change how we “do marketing” at Capital One.
Key Responsibilities
- Develop insight-driven marketing strategies inclusive of positioning, GTM strategy recommendations, testing opportunities and clear timelines.
- Partner with the Insights team to deeply understand the target audience, validate product positioning and messaging, and act as the voice of the customer to the organization at large.
- Manage creative development (with internal creative teams or agency partners) to ensure marketing is on-brand, high quality, aligned to our strategic intent and delivered on schedule.
- Assess performance results of marketing campaigns and turn insights into actionable marketing plans
- Understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market.
- Contribute to articulating the future state of how we want marketing to work at Capital One, particularly driving how our marketing strategy evolves.
- Proactively identifies opportunities for expansions, optimizations and improvements based on industry trends and marketing best practices
- Understand and define the intersection of marketing strategy & marketing technology
- Collaborate with channel & digital teams to deliver campaigns into market
- Collaborate with multiple partner teams and navigate/negotiate through a complex organization
- Analyze customer behavior data to identify opportunities and optimal segments to optimize marketing tests and strategies
Here’s what you’ll need to be successful:
- High level of initiative and ownership, ability to coordinate efforts across diverse functional groups
- Ability to self-direct and seamlessly switch between strategic and tactical initiatives regularly
- Succinct, focused written and verbal communication skills
- Customer-obsessed: Loves diving deep into data to understand customer behavior and motivations.
- Marketing analytics practitioner & problem solver: Uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement & product marketing opportunities.
- Collaboration & Influence: ability to productively partner with a wide variety of teams across the organization to advance our goals and connect marketing activities to the underlying business strategy
- Results oriented: Focuses on driving impact in both the short and long term, and is able to drive and execute an agenda end-to-end from conception through to in-market delivery within an uncertain and fluid environment.
- Team player: Helps us achieve more than the sum of our parts by collaborating effectively with others and encouraging an inclusive culture with diverse teammates
- Creative thinking & curiosity: Able to think outside the box for creative development and marketing strategy. Asking questions and pushing to think beyond how we operate today.
Basic Qualifications:
- Bachelor’s Degree or military experience
- At least 2 years of experience in marketing or marketing strategy experience
Preferred Qualifications:
- Masters Degree in Marketing, Business, or Communications
- 4+ years of experience in marketing or marketing strategy experience
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $96,500 - $110,100 for Sr. Associate, Marketing
Richmond, VA: $87,700 - $100,100 for Sr. Associate, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).