Senior Brand Campaign Strategy Manager (travel) - Tiktok Local Services

ByteDance · Big Tech · Seattle, WA · Operations

Senior Brand Campaign Strategy Manager for TikTok Local Services, focusing on planning and executing marketing campaigns to connect users with local businesses and drive transactions. Responsibilities include budget management, goal setting, resource allocation, and post-campaign analysis, collaborating with various internal teams.

What you'd actually do

Plan and implement local service brand campaign/event strategies based on business goals, ramp up platform resources, such as product, creator, KOL, to guarantee engagement.
Responsible for managing the end-to-end marketing campaigns for local services, including budget planning, goal setting, resource allocation, and post-campaign analysis. Good ability to abstract general insights and strategies to support business development.
Collaborate with creator operations, product and merchant business development to leverage local service content distribution strategy through platform campaign/events.

Skills

Required

Bachelor’s degree in Business, Marketing, or a related field.
Experienced in managing end-to-end campaigns and performance marketing tied to revenue, sales, and/or GMV, including operations, content marketing, and transactional marketing, preferably within lifestyle businesses, marketplace, or travel/OTA e-commerce.
Strong analytical skills with the ability to translate data into actionable insights.
Excellent communication and presentation skills.
Ability to work both independently and collaboratively in a fast-paced environment.

Nice to have

Proven experience managing full-cycle marketing campaigns, including planning, launch, optimization, and reporting.
Strong project management skills and experience coordinating stakeholders across multiple teams.
Hands-on executor, not just a strategist.
Experience in fast-paced consumer tech, marketplace, or travel/OTA environments.
Data-driven mindset with strong analytical skills; ability to interpret data, identify problems, and develop constructive solutions, especially focused on ROI and campaign efficiency.

What the JD emphasized

end-to-end campaigns
performance marketing tied to revenue, sales, and/or GMV
analytical skills
Data-driven mindset

Read full job description

Team Introduction TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.

With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth.

Responsibilities:

Plan and implement local service brand campaign/event strategies based on business goals, ramp up platform resources, such as product, creator, KOL, to guarantee engagement.
Responsible for managing the end-to-end marketing campaigns for local services, including budget planning, goal setting, resource allocation, and post-campaign analysis. Good ability to abstract general insights and strategies to support business development.
Collaborate with creator operations, product and merchant business development to leverage local service content distribution strategy through platform campaign/events.

Requirements

Minimum Qualifications:

Bachelor’s degree in Business, Marketing, or a related field.
Experienced in managing end-to-end campaigns and performance marketing tied to revenue, sales, and/or GMV, including operations, content marketing, and transactional marketing, preferably within lifestyle businesses, marketplace, or travel/OTA e-commerce.
Strong analytical skills with the ability to translate data into actionable insights.
Excellent communication and presentation skills.
Ability to work both independently and collaboratively in a fast-paced environment.

Preferred Qualifications:

Proven experience managing full-cycle marketing campaigns, including planning, launch, optimization, and reporting.
Strong project management skills and experience coordinating stakeholders across multiple teams.
Hands-on executor, not just a strategist.
Experience in fast-paced consumer tech, marketplace, or travel/OTA environments.
Data-driven mindset with strong analytical skills; ability to interpret data, identify problems, and develop constructive solutions, especially focused on ROI and campaign efficiency.

Responsibilities:

Plan and implement local service brand campaign/event strategies based on business goals, ramp up platform resources, such as product, creator, KOL, to guarantee engagement.
Responsible for managing the end-to-end marketing campaigns for local services, including budget planning, goal setting, resource allocation, and post-campaign analysis. Good ability to abstract general insights and strategies to support business development.
Collaborate with creator operations, product and merchant business development to leverage local service content distribution strategy through platform campaign/events.

Requirements

Minimum Qualifications:

Bachelor’s degree in Business, Marketing, or a related field.
Experienced in managing end-to-end campaigns and performance marketing tied to revenue, sales, and/or GMV, including operations, content marketing, and transactional marketing, preferably within lifestyle businesses, marketplace, or travel/OTA e-commerce.
Strong analytical skills with the ability to translate data into actionable insights.
Excellent communication and presentation skills.
Ability to work both independently and collaboratively in a fast-paced environment.

Preferred Qualifications:

Proven experience managing full-cycle marketing campaigns, including planning, launch, optimization, and reporting.
Strong project management skills and experience coordinating stakeholders across multiple teams.
Hands-on executor, not just a strategist.
Experience in fast-paced consumer tech, marketplace, or travel/OTA environments.
Data-driven mindset with strong analytical skills; ability to interpret data, identify problems, and develop constructive solutions, especially focused on ROI and campaign efficiency.