Senior Brand & Integrated Campaigns Manager

Cresta Cresta · Vertical AI · United States · Remote · Marketing

This role is for a Senior Brand & Integrated Campaigns Manager at Cresta, an AI company focused on customer experience. The manager will be responsible for telling Cresta's story through creative campaigns across various media to increase brand awareness, reputation, and growth. This is a new role that requires a creative thinker with experience in brand marketing, advertising, and integrated campaigns, preferably in enterprise tech.

What you'd actually do

  1. Design and drive integrated campaigns across social, digital, out-of-home, and events incorporating video, visual, audio, and written media
  2. Bring your experience leading highly visible brand campaigns to the role to help Cresta break through the noise with clarity and purpose
  3. Constantly dream up new storylines and creative tactics to get them in front of our audiences
  4. Partner across Communications, Content Marketing, Creative, Demand Generation, Field Marketing, and Product Marketing, and executive leadership to produce world-class strategies and content and bring them to market
  5. Constantly mine Cresta to uncover that next great untold story

Skills

Required

  • 5+ years experience in brand/integrated marketing, advertising, or creative strategy
  • at least 1 year in enterprise tech
  • Experience executing complex multi-modal campaigns
  • Have worked on high-visibility brand and advertising campaigns for a B2B brand
  • Experience driving messaging and storytelling for a fast-growing company
  • Messaging excellence: you can communicate complex ideas simply
  • Creative mindset: you are full of ideas and are savvy about what works on social media, video and static advertising including out-of-home, and in written media
  • Detail-oriented
  • Highly collaborative & self-directed
  • Comfortable working with senior executives

Nice to have

  • Experience marketing software or AI products
  • Video production capabilities
  • B2C campaign experience

What the JD emphasized

  • enterprise tech
  • complex multi-modal campaigns
  • high-visibility brand and advertising campaigns for a B2B brand
  • messaging and storytelling for a fast-growing company
  • AI products