Senior Brand Manager

Uber Uber · Consumer · Madrid, Spain · Marketing

Uber is seeking a Senior Brand Manager to lead brand efforts and drive exceptional results in the Madrid region. This role involves managing high-impact campaigns to increase brand visibility and create meaningful connections with key audiences, while measuring the impact of all activities. The manager will collaborate with Operations, Social Media, Communications, and Performance Marketing teams to execute brand strategies that support business objectives and shape a locally resonant brand approach.

What you'd actually do

  1. Lead end-to-end brand campaigns: Develop, plan, and execute integrated brand campaigns from concept to launch, ensuring alignment with global brand strategy and regional business priorities
  2. Drive cross-functional collaboration: Partner with Operations, Communications, Policy, Social, and Performance Marketing teams to ensure cohesive, impactful storytelling across all channels
  3. Manage media strategy and execution: Define media plans across offline and digital channels, ensuring efficient budget allocation, channel mix optimization, and strong ROI
  4. Oversee agency management: Manage creative and media agency partners, providing clear briefs, feedback, and guidance to deliver best-in-class creative and media output, while managing campaign budgets effectively
  5. Lead our learning agenda: Partner with cross-functional teams (Research & Insights, Strategy & Planning, Ops) to build our consumer knowledge and help define our long-term marketing strategy

Skills

Required

  • Approximately 8 years in marketing, including at least 4 in brand management
  • Track record of launching top integrated campaigns for international or leading local brands
  • Highly creative with fresh ideas, balanced by strong strategic thinking, structured execution and deep media knowledge
  • Deep empathy for users, with the ability to design brand experiences that resonate locally while aligning to global positioning
  • Skilled at building relationships with cross-functional teams and managing creative, media, and activation agencies to deliver impact
  • Clear, compelling storyteller with strong written and verbal skills; comfortable presenting to leadership and engaging partners
  • Strong ability to prioritize, manage multiple projects, and build processes that drive efficiency and results

Nice to have

  • A passion for football and food
  • Bachelor's degree in Marketing, Business, or similar, with demonstrated ability in quantitative fields
  • Native Spanish with fluent English (written and spoken)