(senior) Brand Manager-immunology

Eli Lilly Eli Lilly · Pharma · Taipei, Taiwan

This role is for a Brand Manager in the Immunology sector at Eli Lilly, focusing on product launch and commercialization strategies in Taiwan. It involves understanding market landscapes, competitor efforts, and patient needs, building relationships with thought leaders, leading cross-functional teams, and developing marketing materials and programs to achieve sales and operational objectives. The role requires strategic planning, cross-functional partnering, and strong leadership and analytical skills.

What you'd actually do

  1. Understand the market landscapes for this product in Taiwan, competitor efforts and the needs of patients, caregivers, physicians and payers.
  2. Ensure the global & regional commercialization strategies are embedded in the local plans;
  3. Plan, develop and deliver robust pre-launch assessments in line with the global & regional milestones.
  4. Build and sustain relationships with key thought leaders in Taiwan
  5. Lead a core brand team, working effectively with the cross-functional team members from including medical, sales, regulatory, corporate affairs, finance and market research from both Lilly and Alliance Partner.

Skills

Required

  • strategic planning
  • cross-functional partnering
  • promotional rules of engagement
  • strategic thinking
  • commercial acumen
  • leadership skills
  • analytical skills
  • planning skills
  • organizing skills
  • inspire, engage and lead a diverse group of people
  • develop strategic plans from vision to implementation

Nice to have

  • Immunology experience

What the JD emphasized

  • critical to a successful launch
  • strategic planning
  • cross-functional partnering
  • strategic plans from vision to implementation